Senior Account Executive, Group Sales

Hornets Basketball Brand; Charlotte (NC); On-site; USD 60,000 - 100,000; Full time

Job summary

Hornets Sports & Entertainment is seeking a driven Senior Account Executive, Group Sales to grow group ticket revenue and develop new business relationships. You will drive fan experiences and coordinate with partners to deliver memorable game days.

The role requires strong communication, organization, and a track record of meeting sales goals, with flexibility to work home games and events. Bachelor’s degree preferred; 2+ years in B2B or sports sales is ideal.

Qualifications

• Bachelor’s degree preferred but not required.
• 2+ years of B2B or group sales in sports.

Responsibilities

• Generate group ticket revenue through outbound sales.
• Meet or exceed weekly and monthly group sales goals.
• Maintain client activity in CRM.
• Sell group tickets, season plans, mini-plans, and premium seating.
• Build relationships with new and existing clients to drive renewals.
• Handle inbound inquiries and convert prospects.
• Develop relationships to drive referrals.
• Identify theme nights and group outings for diverse audiences.
• Coordinate fan experiences to enhance game-day entertainment.

Skills

B2B sales

Group sales

Prospecting

CRM

Customer service

Networking

Communication

Time management

Education

Bachelor’s degree in Business/related

Sports Management/Marketing background

Tools

CRM software

Job description

Hornets Sports & Entertainment (HSE) is seeking a highly motivated and energetic sales professional to join our team as a Senior Account Executive, Group Sales. This role is responsible for driving revenue through the sale of group tickets, developing new business relationships and creating memorable fan experiences. The ideal candidate is goal-driven, organized and outgoing, with a passion for sales and a commitment to delivering exceptional customer service.

Core Values

HSE embodies the following core values:

• Integrity
• Teamwork
• Accountability
• Resilience

Essential Duties and Responsibilities

• Generate group ticket revenue through outbound sales efforts, including cold calling, prospecting, networking, arena tours, virtual meetings, and in-person appointments.
• Consistently meet or exceed weekly and monthly sales goals in group ticket revenue.
• Maintain accurate and detailed records of client interactions and transactions within the team’s customer relations database.
• Sell a variety of ticket packages, including group tickets, season plans, mini-plans, and premium seating options.
• Build and cultivate strong relationships with new and existing clients to drive long-term business.
• Handle inbound sales inquiries, converting prospects into ticket buyers.
• Develop and maintain professional relationships with current clients to drive renewals and referrals.
• Identify and implement new theme nights and group outings to attract diverse audiences.
• Sell and coordinate fan experiences to enhance game-day entertainment.

Required Skills, Experience and Abilities

• Bachelor’s degree in Business, Sports Management, Marketing, or a related field is preferred but not required.
• 2+ years of B2B or group sales experience, within professional or collegiate sports.
• Demonstrated track record of achieving or exceeding sales goals.
• Excellent written and verbal communication skills with a customer-first approach.
• Strong organizational and multitasking abilities, managing multiple projects simultaneously.
• Creative and enthusiastic with a passion for fan engagement.
• Strong interpersonal skills to build meaningful relationships with clients and prospects.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Networking ability to build connections within the business community and various organizations.
• Flexibility to work all home games, including evenings, weekends, and holidays.

Additional Information

This is a full-time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.