Senior Account Executive, Corporate Reputation

MSL (Global); New York (NY); On-site; USD 59,000 - 92,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Job summary

MSL in New York is seeking a Senior Account Executive with 3+ years’ experience for our Corporate Reputation practice. The role oversees the development and execution of PR plans and manages day-to-day client activities for key corporate accounts.

The ideal candidate is a corporate generalist with solid skills in account management, content strategy, writing, media relations and executive visibility, capable of guiding junior staff and balancing multiple projects.

Qualifications

• 3+ years of experience in Public Relations, Marketing, Communications.
• Ability to lead and manage multiple projects.
• Strong writing and media relations skills.

Responsibilities

• Develops communications programs, campaigns and annual PR plans.
• Presents proactive strategy to advance the business and identify opportunities.
• Maintains client and account team communications through updates and calls.
• Builds reporter relationships and leads media outreach.
• Analyzes media coverage and online conversations to identify stakeholders.
• Manages projects from concept to completion within deadlines and budgets.
• Supports account managers with tracking and monitoring financials.
• Assists in new business research, audits and proposals.
• Coaches junior staff to deliver quality work.
• Aligns with MSL’s positioning and values.

Skills

PR principles

Media relations

Content strategy

Executive visibility

Account management

Job description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the Senior Account Executive role we have open.

MSL is currently seeking a Senior Account Executive (3+ years’ experience) for our Corporate Reputation practice. As an integral member of the team, this role will be responsible for the development and execution of PR plans and leading day-to-day account activities for some of the agency’s most important corporate clients.

The ideal candidate is a corporate generalist who is well versed in account management, content strategy, writing, media relations and executive visibility. Experience or interest in B2B is ideal as we continue to grow our client business in this sector.

Responsibilities:

• Demonstrates tactical and strategic knowledge of PR principles and skills with the ability to develop communications programs, campaigns and annual plans with oversight from senior managers
• Presents proactive and strategic thinking to advance the business and elevate client work, including the ability to apply competitor intelligence and trend spotting to identify new opportunities
• Contributes to key client correspondence, including daily updates, weekly status calls, monthly activity reports, etc. and actively engages in client and account team meetings
• Plays key role in building reporter relationships, developing and editing press materials, and leading strategic, proactive media outreach
• Demonstrates research abilities to support client programs, including analysis of media coverage and online conversation and identification and categorization of various stakeholders, including organizations and individuals to be engaged by clients
• Manages various projects for clients from initial concept to completion – anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing work quality and ensuring deadline and budget(s) adherence
• Assists project managers on tracking and monitoring account financials
• Participates in new business process by providing research, audit support, proposal preparation and general support throughout the pitch process
• Helps coach and motivate junior staff to produce quality work and challenge them by providing growth opportunities
• Possesses a strong understanding of MSL’s positioning and goals; emulates behaviors consistent with MSL’s values

Requirements/Skills:

• At least three years of relevant experience in Public Relations, Marketing, Communications and/or related fields
• Proven ability to lead and manage multiple small or medium-sized projects simultaneously
• Clear understanding of the clients’ businesses and their missions
• Ability to help develop PR programming and plans, implement integrated tactics and mentor junior account team members
• Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with media

Compensation Range: $58,500-$92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.