Vice President, Consumer Brands

MSL (Global); New York (NY); On-site; USD 115,000 - 195,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401k

Paid time off

Job summary

MSL (Global) in New York seeks a Vice President, Consumer Brands to lead large-scale influencer, PR and digital activations. You will coach an interagency team, connect brand equity to culture, and advise senior clients on complex issues.

You will manage campaigns for regulated products, build trusted relationships with clients, and drive cross-channel programs including earned media and social activations.

Qualifications

• Significant experience in consumer marketing with large scale product campaigns.
• Ability to advise senior client executives in crisis and complex issues.
• Experience managing campaigns and strategies for regulated products (FDA, EPA).
• Proven track record leading account teams with strong time management and client relations skills.
• Experience collaborating with other creative agencies to develop campaigns.

Responsibilities

• Lead large scale influencer, PR and digital activations from ideation to execution.
• Develop and present out-of-the-box ideas that connect brand equity to culture.
• Oversee interagency team including Creative and Media partners.
• Understand clients' priorities, challenges and competitive landscape.
• Build credibility with clients through expert counsel and relationships.
• Drive earned media, digital, social and influencer engagement across programs.
• Coach and motivate a team of 4-6 employees and manage account team operations.

Skills

Influencer marketing

PR strategy

Campaign management

Client relations

Team leadership

Budget management

Crisis communication

Creative thinking

Integrated campaigns

Education

BA in Public Relations or Communications

Job description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the role we have open.

What we’re looking for: Vice President, Consumer Brands - for our New York office.

What you bring to the table: Significant experience in consumer marketing with a focus on executing large scale product campaigns for well-known and respected brands. The candidate is equal parts team player, account manager and creative wizard with ability to move projects effectively, on time and on budget, and with excellence.

What you’ll do: Dream and deliver creative strategies that turn heads, inspire your team to think big every single day, help move MSL toward unexplored heights.

Here’s our promise: Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You won’t be a part of the conversation, you’ll create it.

Responsibilities:

• Lead large scale influencer, PR and digital activations from ideation to execution
• Effectively develop and present out-of-the-box ideas that connect the brand equity to culture; develop innovative programs to help clients achieve their goals
• Assist the SVP in leading and managing the interagency team, including Creative and Media agency partners
• Maintain deep understanding of the clients’ businesses, priorities, challenges and the competitive landscape
• Build rapport and credibility with clients, based on trust and expert counsel
• Effectively build relationships with agency partners and find areas of integration to help amplify programs
• Have a strong understanding of, and oversee account team to deliver, programs that drive earned media, digital, social and influencer engagement
• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time and future planning
• Manage, coach and motivate a team of 4-6 employees
• Lead account team operations, finances, and support organic growth plans to meet or exceed revenue goals

Requirements/Skills:

• 8+ years of previous experience and a B.A. in Public Relations, Communications or a related discipline
• A proven expertise in advising senior client executives in a crisis and complex issues
• Previous experience with managing campaigns and strategies for regulated products (FDA, EPA)
• Previous track record of working collaboratively expert advisors and spokespersons in a branded capacity
• Proven experience in managing account teams with a blend of strong time management, leadership, team building, mentoring and client relation skills
• Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
• Excellent verbal and written communications skills as well as an ability to develop new business presentations are essential
• Creative thinker with a pulse on what’s happening in culture; share a passion for bringing forward-looking ideas to the team and client
• Prior experience managing Influencer and integrated media campaigns

Compensation Range: $115,000-$194,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.