Senior Account Executive - Canvas - K12

instructure.com; United States; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation with equity

Flexible hybrid/remote options

Generous time off

Wellness programs

Tuition reimbursement

Professional development tools

Recognition program

Inclusive culture

Job summary

Instructure is seeking a Senior Account Executive to join our K-12 sales team. You will drive new business growth by selling the Instructure learning suite (Canvas, MasteryConnect, LearnPlatform) across your assigned U.S. territory, while upselling and cross-selling to existing accounts.

We value strategic, consultative selling to district leaders and C-suite stakeholders, with up to 50% travel. The role emphasizes forecasting, pipeline development, and close collaboration with regional

Qualifications

• 5+ years of sales experience, ideally EdTech or SaaS
• Experience selling enterprise software and services
• Understanding of pedagogy and LMS dynamics preferred
• Capability to engage C-suite and executives
• Strong strategic and consultative sales skills
• Ability to conduct needs analyses and craft tailored proposals
• Willingness to travel up to 50%

Responsibilities

• Drive new business growth selling Instructure suite in territory
• Hunt for new logo business while upselling existing accounts
• Present tailored messaging and demos for prospective clients
• Guide prospects through purchasing process to closure
• Accurately forecast quarterly and annual sales
• Develop targeted sales strategies to build a strong pipeline
• Build relationships with key school district stakeholders
• Meet or exceed sales quotas within timelines
• Collaborate with Regional Directors and clients for referrals
• Log accurate account information in Salesforce promptly

Skills

Sales experience

SaaS/EdTech

Enterprise sales

LMS knowledge

Travel up to 50%

Salesforce

Tools

Salesforce

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education.

States covered in this territory: West Virginia, Indiana, Michigan, Wisconsin, Kentucky, Delaware, New Jersey

What you’ll do

• - Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory
• - Hunt for new logo business while upselling and cross-selling to existing accounts
• - Share insights to help prospective clients accurately evaluate solutions and choose what best fits their needs
• - Prepare and tailor messaging and presentations for prospective clients
• - Guide prospects through the purchasing process to successful, timely closure
• - Accurately forecast your quarterly and annual sales performance
• - Develop targeted sales strategies to build and nurture a robust client pipeline
• - Build and maintain relationships with key stakeholders throughout school districts
• - Consistently achieve or exceed sales quotas within established timelines
• - Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence
• - Log detailed, accurate account information in Salesforce CRM in a timely manner

What we’re looking for

• - 5+ years of proven sales experience, ideally within EdTech or SaaS solution sales
• - Experience with enterprise-level software sales and services
• - Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
• - Demonstrated ability to sell at all levels, including C-suite and executive leadership
• - Outstanding strategic and consultative sales skills
• - Ability to conduct thorough needs analyses and develop tailored proposals
• - Willingness to travel up to 50%

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• - Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• - Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• - Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• - Comprehensive wellness programs and mental health support
• - Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• - The technology and tools you need to do your best work
• - Motivosity employee recognition program
• - A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.