Senior Account Executive

Hubbard Broadcasting Inc.; Albuquerque (NM); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Hubbard Broadcasting Inc. in Albuquerque seeks a Senior Account Executive to grow advertising revenue across linear, streaming, and digital platforms. You will own the full sales cycle, from prospecting to campaign delivery, and partner with research, creative services, traffic and digital teams.

You will report to the Director of Sales and work with local and regional accounts, including agencies, to drive renewals, new business and measurable results in a dynamic media environment.

Qualifikationen

• 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
• Proven record of meeting or exceeding revenue goals and closing new direct business
• Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
• Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
• Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
• Bachelor's degree in marketing, communications, business or equivalent experience
• Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
• Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
• Familiarity with Wide Orbit.

Aufgaben

• Meet or exceed monthly, quarterly and annual revenue and new business targets
• Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
• Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
• Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
• Manage a book of key direct and agency accounts as a strategic marketing partner
• Run needs-analysis meetings and build custom proposals grounded in client business goals
• Negotiate rates, packages and terms while protecting inventory value and pricing integrity
• Present post-campaign results and recommendations to drive renewals and upselling
• Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
• Track market trends, competitive media spending and political, seasonal and category opportunities
• Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
• Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
• Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.

Kenntnisse

Media sales experience

Broadcast/cable/streaming TV

CRM proficiency

Presentation skills

Negotiation

Relationship-building

Ausbildung

Bachelor's degree in marketing, communications, business

Tools

CRM platforms

Microsoft Office

Google Workspace

Jobbeschreibung

Mountains, streams, deserts, ancient ruins, world-class art, varied cultureand a crazy-good brew and food scene. That's the New Mexico life KOB 4 employees enjoy every day. The variety represented in our state drives a news organization that covers a wide range of stories from award-winning investigations and special projects to heart-touching profiles of people and real life issues you won't find anywhere else. Sound good? Come live in an amazing state and join the KOB 4 team as we proudly "Stand 4 New Mexico"!

Job Overview

The Senior Account Executive grows advertising revenue across linear, streaming (CTV/OTT) and digital platforms by managing a book of key local and regional accounts and developing significant new business. This role owns the full sales cycle, from prospecting and needs analysis to multiplatform proposals, negotiation and campaign delivery, and partner closely with research, creative services, traffic and digital teams. This role reports to the Director of Sales

Job Responsibilities

• Meet or exceed monthly, quarterly and annual revenue and new business targets
• Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
• Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
• Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
• Manage a book of key direct and agency accounts as a strategic marketing partner
• Run needs-analysis meetings and build custom proposals grounded in client business goals
• Negotiate rates, packages and terms while protecting inventory value and pricing integrity
• Present post-campaign results and recommendations to drive renewals and upselling
• Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
• Track market trends, competitive media spending and political, seasonal and category opportunities
• Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
• Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
• Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.

Qualifications

• 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
• Proven record of meeting or exceeding revenue goals and closing new direct business
• Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
• Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
• Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
• Bachelor's degree in marketing, communications, business or equivalent experience
• Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
• Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
• Familiarity with Wide Orbit.
• Physical requirements:
  • Sits, stands and walks on a regular basis
  • Ability to communicate in English both verbally and in writing
  • Dexterity to manipulate computer keys, cell phone and other office equipment
  • Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
  • Prepare reports, business correspondence, and business proposals
  • Quick and clear thinking required
  • Ability to gather and organize large amounts of data and search for patterns and connections
• Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

Additional Information

This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations. For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

EEO Statement

We are an equal opportunity employer, including disability/vets.

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

We are an equal opportunity employer, committed to a policy of non-discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity, religion, marital status, national origin, mental or physical disability, public assistance status or any other characteristic or trait that has protection under the law.