Senior Account-Based Experience Marketing Manager (UK Remote)

Turnitin; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first culture

Health care coverage

Education reimbursement

Competitive PTO

Parental leave

Monthly wellness stipend

Job summary

Turnitin is seeking a strategic Senior Account-Based Experience (ABX) Manager to own the global ABX strategy and drive scalable, measurable engagement across the GTM organization. You will define account-based approaches, plays, and metrics, collaborating with Sales, SDRs, Customer Success, Revenue Operations, and Product Marketing.

You will shape the ABX roadmap, lead cross-functional teams, and establish best practices to strengthen our account-centric approach in mature markets, contributing

Qualifications

• 7+ years in B2B marketing with ABM/ABX or related strategic demand roles.
• Experience owning ABM/X strategy, scalable programs, and measurable pipeline impact across complex orgs.
• Strong understanding of account segmentation, buying groups, lifecycle marketing, and engagement strategies.
• Experience developing account-specific and segment plays across acquisition, expansion, and retention.
• Strong analytical skills with experience measuring engagement, pipeline influence, and revenue impact.
• Experience with Salesforce and marketing automation platforms (Pardot, SFDC) or similar.
• Experience creating executive-level reporting and presenting program performance to stakeholders.
• Excellent project management, communication, and stakeholder management skills.
• Strategic thinking, builder mindset, customer-centricity, ownership & accountability.

Responsibilities

• Own and drive the global ABX strategy and roadmap for scalable growth.
• Define and evolve account selection, planning, engagement frameworks, and measurement models.
• Define ABX measurement priorities and mature account-level reporting and attribution.
• Develop ABX plays across customer lifecycle: acquisition, expansion, retention.
• Lead cross-functional GTM alignment between Sales, Marketing, SDRs, and Success teams.
• Use account intelligence and market insights to improve personalization and orchestration across channels.
• Establish best practices and playbooks for regions and product portfolios; guide market expansion.
• Shape ABX technology and data roadmap; evaluate data sources and processes.

Skills

ABM/ABX strategy

Strategic demand generation

Cross-functional leadership

Analytics & reporting

Stakeholder management

Communication

Project management

Customer lifecycle marketing

Tools

Salesforce

Pardot

Job description

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in global education. For over 25 years, Turnitin has partnered with educators and institutions to develop learning integrity solutions that recognize the enduring value of critical thinking in a rapidly changing world. Over 16,000 academic institutions, publishers, and corporations use our services in more than 185 countries around the world: Turnitin Feedback Studio, Clarity, Originality, Gradescope, ExamSoft, Similarity, and iThenticate. Protecting the value of an authentic education is at the heart of who we are.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

Job Description

We are seeking a strategic and results-oriented Senior Account-Based Experience (ABX) Manager to own and lead the global ABX strategy, driving the evolution and scale of our ABX program across our global GTM organization.

Building on a foundation of ABX pilots, this role will set the strategic direction, priorities, and roadmap for transforming ABX into a mature, scalable, and measurable go-to-market motion for our Integrity and Assessment product portfolios. The Senior ABX Manager will define and lead the implementation of account-based strategies, plays, processes, and measurement frameworks that drive engagement, pipeline growth, customer expansion, and retention within strategic accounts.

Success in this role requires strategic leadership and the ability to influence and align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Gen Marketing teams to align around account priorities, orchestrate coordinated account engagement, and deliver meaningful business outcomes. This individual will serve as the organization's ABX subject matter expert, establish best practices and scalable frameworks that strengthen our account-centric approach across mature markets.

Responsibilities:

• Own and drive the global ABX strategy and roadmap. evolving existing workflows into a scalable, repeatable program that supports regional and global growth objectives.
• Define and lead the evolution of account selection methodologies, account planning processes, engagement frameworks, and measurement models.
• Define ABX measurement priorities and success criteria, partnering with Revenue Operations to mature account-level reporting, engagement scoring, attribution, and performance measurement.
• Develop and operationalize ABX plays across key stages of the customer lifecycle, including acquisition, expansion, and retention.
• Lead cross-functional GTM alignment, establishing scalable processes and governance models that strengthen alignment between Sales, Marketing, SDRs, and Customer Success teams.
• Use account intelligence, market insights, and performance data to identify and prioritize strategic opportunities to improve personalization, orchestration, and account engagement across channels and touchpoints.
• Establish best practices and playbooks that can be replicated across regions and product portfolios, guiding market expansion and program adoption based on business priorities and readiness.
• Shape the ABX technology and data roadmap, evaluating and recommending technologies, data sources, and processes that support the continued evolution of the ABM program.
• Serve as the organization's ABX subject matter expert, influencing senior stakeholders, guiding strategic decisions, and driving organizational adoption and continuous improvement of account-based strategies and methodologies.

Qualifications

• 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing.
• Demonstrated experience owning and leading ABM/X strategy including developing scalable programs, establishing strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations.
• Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies.
• Experience developing account-specific and segment-based plays across acquisition, expansion, and retention motions.
• Strong analytical skills with experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact.
• Experience with Salesforce and marketing automation platforms such as Pardot, Salesforce, or similar technologies.
• Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools.
• Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders.
• Excellent project management, communication, and stakeholder management skills.
• Strategic Thinking.
• Builder Mindset.
• Customer and Account-centric thinking.
• Ownership and Accountability.

Additional Information

Total Rewards @ Turnitin
At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.

Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.

In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
• One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.

Global Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off
• Self-Care Days
• National Holidays*
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement/*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!

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