Purpose of Position
The purpose of this role is to recruit students for undergraduate and/or graduate programs currently offered by a college. The role is involved in the development of recruitment strategy, planning, and execution of student engagement activities. May supervise student ambassadors and/or other staff roles. This role will also develop metrics to measure success of recruiting and communication strategies.
Essential Functions
- Develop, implement, and manage the recruitment strategies for the college’s undergraduate programs (on and off campus) to prospective students, businesses, community colleges, high schools, and other organizations in connection with recruitment of students.
- Create an effective communication and marketing strategy to encourage prospective students to select the college; this may entail mailings, phone campaigns, electronic communications, college/high school visits, information sessions and other special events.
- Attend recruitment fairs and conferences to establish relationships with colleges/universities.
- Develop/monitor metrics to measure success of program strategies and adjust as needed.
- Assist with the application and admission process for prospective students.
- Keep applicants informed of their status during the admissions process.
- Follow up with newly admitted students to determine progress towards meeting the conditions of admission.
- Collect, maintain, and distribute to college leadership statistical data on applicants, newly admitted students,enrolled students, retention, and graduation for each respective program.
- Analyze projections for future semesters and develop strategies to increase admissions.
- Support the recruitment, supervision, and development of staff/student ambassadors to assist with recruiting activities and events.
- Review and approve ambassador social media posts in coordination with the college’s social media campaign.
- Act as a community liaison between local public schools and the college to coordinate group tours and presentations; communicate admissions requirements to potential students.
- Responsible for event management to increase awareness of college services to create a better prospective student experience.
- Interact with high potential candidates to facilitate meetings with appropriate campus personnel to generate a positive admission response.
- Performs other duties assigned.
Required Qualifications
- Bachelor’s degree in a relevant field and four (4) years of experience in student recruitment, admissions, or student affairs or eight (8) years of an equivalent combination of education and experience.
Preferred Qualifications
- Master’s degree preferred.
- Marketing experience also helpful.
Knowledge, Skills & Abilities
- Strong verbal and written communication skills; exemplary oral presentation skills.
- Strong interpersonal skills for effectively relating to potential applicants, students, faculty, and outside contacts.
- Ability to work independently with minimum supervision and guidance upon completion of training.
- Proficient with MicroSoft Office suite and database management programs.
- Familiarity with social media platforms.
- Attention to detail, listening and time management skills;
- Possess a good understanding of higher education and issues related to student affairs.
Work Schedule
- Monday through Friday; 8:00am through 5:00pm
- This role includes occasional after-hours and weekend responsibilities depending on the season, workload, and special events.
- Ability to travel to different campus locations or offsite events.
Benefits Information
Position is benefit eligible: Yes
We are proud to offer a comprehensive benefits package to our employees at the University.
https://www.uta.edu/hr/employee-benefits