Senior 1P Digital Growth Leader

Yum! Brands; Plano (AL); On-site; USD 151,000 - 159,000; Full time

Job summary

Yum! Brands is seeking a General Manager, 1P Digital to own the holistic strategy, business performance, and guest experience for KFC’s first-party eCommerce across app and web.

This leader serves as the GM of the 1P channel, setting the multi-year growth agenda and translating enterprise priorities into an integrated commercial roadmap spanning digital marketing, merchandising, conversion, CRM, product, technology, operations, and guest experience.

Qualifications

• 10+ years in digital commerce, marketing, product, CRM, or general management for large consumer brands.
• Experience in QSR/retail preferred.
• Proven ownership of a digital business and cross-functional execution.
• Ability to influence roadmaps without direct authority.

Responsibilities

• Provide strategic leadership across the 1P eCommerce team.
• Lead business planning and KPI performance with Finance and Analytics.
• Orchestrate end-to-end 1P guest journey across app and web.
• Define merchandising, promotions, and personalization strategy.
• Shape CRM lifecycle strategy with Loyalty lead.
• Translate priorities into sequenced product and tech roadmap.
• Lead external CRM and creative agencies, partnering on CRM strategies.
• Create a disciplined test-and-learn agenda informed by consumer behavior.

Skills

Digital commerce

P&L management

Cross-functional leadership

CRM lifecycle

Strategy & roadmaps

Agency management

Education

Bachelor’s degree in Marketing/Business/Digital Commerce

Job description

Yum! Brands is seeking a General Manager, 1P Digital to own the holistic strategy, business performance, and guest experience for KFC’s first-party eCommerce across app and web.

This leader serves as the GM of the 1P channel, setting the multi-year growth agenda and translating enterprise priorities into an integrated commercial roadmap spanning digital marketing, merchandising, conversion, CRM, product, technology, operations, and guest experience.