Semiconductor Vertical Marketing Manager

NBMBAA; Maplewood (MN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Employee benefits

Job summary

3M is seeking a Semiconductor Vertical Marketing Manager to lead global marketing for Semiconductor, translating business priorities into a growth agenda across premium devices and industrial electronics applications.

You will own the vertical narrative, marketing plan, customer journey, and campaign direction while aligning Product Strategy, Integrated Marketing, Field Marketing, Sales, and executive leadership.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering, Materials Science or related field.
• Five (5) years of combined experience in B2B marketing, product or vertical marketing, business development, technical marketing, sales enablement or related work.
• Three (3) years experience leading cross-functional programs or complex marketing initiatives in a matrixed organization.

Responsibilities

• Lead global vertical marketing for Semiconductor, translating business priorities into a focused growth agenda across premium devices, mainstream platforms, and selected industrial electronics applications.
• Own the vertical narrative, marketing plan, customer journey, campaign direction and performance agenda.
• Create marketing campaign assets and track success via KPIs.
• Coordinate ABM, customer workshops, technical roadmap meetings and equipment-OEM engagement to advance milestones.
• Partner with Product Strategy and marketing teams on NPI commercialization, launch readiness and proof.

Skills

Bachelors degree

B2B marketing

Cross-functional collaboration

Project management

Education

Bachelor's degree or higher in Marketing/Engineering/Materials Science

Tools

SFDC

Power BI

CRM

Marketing automation

Job description

Job Description:

Job Title: Semiconductor Vertical Marketing Manager

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it is equally important that the company you choose and its leaders will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position also provides an opportunity to transition from other private, public, government, or military experience to a 3M career.

The Impact You'll Make in This Role

As the Semiconductor Vertical Marketing Manager, you will lead global vertical marketing for Semiconductor, translating business priorities into a focused growth agenda across premium devices, mainstream platforms, and selected industrial electronics applications. You will own the vertical narrative, marketing plan, customer journey, campaign direction, executive engagement and performance agenda, while aligning Product Strategy, Integrated Marketing, Field and Channel Marketing, Sales, Application Engineering and business leaders.

In this role, you will make an impact by:

• Leading execution of the global Semiconductor vertical marketing plan, translating business priorities and growth targets into account-led campaigns, technical content, events, workshops and follow-up programs.
• Owning Semiconductor messaging, positioning and customer-value frameworks while grounding external claims in approved product truth, application proof and commercial readiness.
• Create marketing campaign assets for Semiconductor working with the Vertical Business, Product Strategy ang Global Marketing Center teams as well as our agency partners. Launch campaigns and track success via KPIs.
• Advancing new and priority product adoption and qualification through account-specific proof, cost-of-ownership content, and SEMI engagement.
• Partnering with Product Strategy and technical owners on priority NPI commercialization, including launch readiness, sample and validation paths, application guidance and customer-facing proof.
• Building market understanding, technical dialogue and qualified early interest for priority NPIs.
• Developing application and ecosystem relevance across HBM, heterogeneous integration, 2.5D/3D packaging,
• Leading Semiconductor event and technical-forum strategy across SEMICON, ICPT, CMPUG, and other validated forums, tying investment to named accounts, technical proof, pre-booked meetings and documented follow-up.
• Coordinating selective ABM, customer workshops, technical roadmap meetings and equipment-OEM engagement to advance evaluation, qualification, specification and POR milestones.
• Partnering with Integrated Marketing on campaign orchestration and measurement and with Field and Channel Marketing on localized activation, workshops, lead routing and market feedback.
• Maintaining an account and application performance view for lead gen activities in SFDC covering evaluations, qualifications, POR movement, opportunities, pipeline, wins and next actions.
• Governing Semiconductor marketing investment and recommending reallocations based on readiness, opportunity impact, execution capacity and performance.
• Ensuring quality, supply, sample timing, legal review, claims and technical readiness are considered before external activation.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires, at a minimum:

• Bachelor's degree or higher, completed and verified before start, from an accredited institution in Marketing, Business, Communications, Engineering, Materials Science or a related field.
• Five (5) years of combined experience in B2B marketing, product or vertical marketing, business development, technical marketing, sales enablement or related work.
• Three (3) years experience leading cross-functional programs or complex marketing initiatives in a matrixed organization.

Additional qualifications that could help you succeed even further in this role include:

• Experience in semiconductor, electronics materials, CMP, wafer fabrication, advanced packaging, chip transport, thermal management or an adjacent technical market.
• Ability to understand technical data and translate it into accurate, application-specific customer messaging and proof-led marketing.
• Experience with long qualification cycles, strategic accounts, technical buying committees or NPI commercialization.
• Experience planning exhibitions, technical conferences, workshops or customer roadmap sessions tied to measurable follow-up.
• Familiarity with evaluation, qualification, specification, process-of-record and adoption milestones.
• Strong project management, stakeholder influence, analytical thinking and execution discipline.
• Experience using CRM, pipeline reporting, campaign measurement and account-level performance views.
• Proficiency with Microsoft Office; familiarity with SFDC, Power BI, marketing automation or web analytics platforms.

Work Location: This role has an on-site working model, with the employee working at least four days a week in the office at the 3M Center in Maplewood, MN

Travel: May include up to 20% travel depending on customer, event and business needs.

Relocation: Not authorized

Authorization to Work: Must be legally authorized to work in the country of employment without sponsorship.

Supporting Your Well-being

3M offers many programs to help you live your best life, both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Pay & Benefits Overview: https://www.3M.com/3M/en_US/careers-us/working-at-3m/benefits/3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.