SEM Specialist (Remote)

Prog Leasing, LLC; Michigan; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading FinTech company seeks an SEM Specialist to drive performance marketing through paid media and optimize Google Ads campaigns. This role requires a strong data-driven mindset, with a focus on achieving measurable business growth and effective collaboration across teams.

Benefits

Competitive Compensation

Full Health Benefits

Company Matched 401k

Employee Stock Purchase Program

Tuition Reimbursement

Charitable Gift Matching

Job Required Equipment & Services Will Be Provided

Qualifications

• 2–4+ years of experience in PPC/SEM, especially Google Paid Search.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.

Responsibilities

• Build, optimize, and manage PPC campaigns.
• Develop keyword strategies and A/B testing plans.
• Analyze campaign performance and provide recommendations.

Skills

Analytical Skills

Problem-Solving

Communication

Tools

Google Ads

Microsoft Excel

Job description

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. As an almost 20+ year old FinTech company that has gone from start-up to industry leader, we know how to innovate, simplify, and value all people. We are a company founded on our grit and we are constantly looking to the future. As an ever-evolving group of entrepreneurs and technologists, we strive to do the right thing period in all aspects of our work. We are a subsidiary of PROG Holdings ( NYSE: PRG ), an exciting FinTech holding company, with three business segments including Progressive, Vive Financial , and Four , a B uy Now Pay Later (BNPL) platform.

We are currently hiring an SEM Specialist to help grow our company and ensure our mission is achieved!

Employee Value Proposition (EVP):

PROG is dedicated to providing people with opportunity—opportunity for inclusive collaboration, innovation, and development.

WE ARE:

A performance marketing team committed to driving measurable business growth through strategic paid media efforts. At Progressive Leasing, we are proud of the impact our team has on new customer acquisition and engagement. We value curiosity, data-driven decision-making, and continuous improvement.

YOU ARE:

A performance-focused SEM Specialist who lives and breathes paid search. You will manage Google Ads and support digital marketing initiatives by building, optimizing, and managing paid search campaigns that deliver results. This role is 90% SEM-focused with some SEO responsibilities.

OUR DAY-TO-DAY:

• Build, optimize, and manage PPC campaigns with a strong focus on Google Search, Performance Max, and Demand Gen.
• Develop keyword strategies, audience targeting, and A/B testing plans.
• Analyze campaign performance and provide actionable recommendations.
• Create clear, insightful weekly performance reports.
• Collaborate with the creative team to align digital strategies.
• Monitor key performance metrics to ensure optimal campaign performance.
• Conduct audits of existing campaigns and implement improvements.
• Perform daily account management tasks, including budget adjustments, bid strategy refinements, and keyword updates.
• Add negative keywords to improve targeting and reduce wasted spend.
• Align paid search efforts with broader marketing campaigns and goals.
• Apply familiarity with SEO to recommend content strategies based on keyword research and audience signals.

YOU’LL BRING:

• 2–4+ years of experience in PPC/SEM, especially Google Paid Search.
• Proficiency in Microsoft Excel.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Familiarity with SEO best practices is a plus.

WE OFFER:

• Competitive Compensation
• Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave
• Company Matched 401k
• Diversity Alliance Resource Groups
• Employee Stock Purchase Program
• Tuition Reimbursement
• Charitable Gift Matching
• Job Required Equipment & Services Will Be Provided

Progressive Leasing welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Progressive Leasing does business.