Segment Marketing Manager, Automotive

General Motors; Seattle (WA); On-site; USD 113,000 - 246,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Paid time off and holidays

Discretionary bonuses and equity

Job summary

Micron Technology is seeking a strategic Business Development / Product Marketing leader for automotive IVI, ADAS and telematics. You will size opportunities, develop GTM plans, and drive cross-functional programs with FAE, PLM, quality and ecosystem teams to execute strategy.

You will build technical and business collateral, lead market analyses, and collaborate with marcom to raise Micron’s leadership in automotive applications.

Qualifications

• Bachelor’s degree in Electronics or Computer Engineering with ≥5 years in BD/PM/Technical roles.
• Deep automotive market knowledge with OEMs and Tier 1s.
• Ability to develop sophisticated technical and business strategies with limited direction.
• Proficient in data analysis to drive market models and revenue rationalization.
• Experience in a matrixed organization with cross-functional influence.
• Strong communication and presentation abilities.
• Ability to discuss technical/architectural requirements with customers.

Responsibilities

• Drive targeted application understanding and size market opportunities; deploy collateral to increase thought leadership in Automotive IVI, ADAS and telematics.
• Oversight of applications working group and GTM environment scans for strategy execution.
• Drive global strategic projects to support key strategy execution.
• Collaborate cross-functionally to advance the MRD process.
• Lead business development for emerging direct buy CSVs.
• Coordinate with FAE, PLM, quality and ecosystem teams to ensure strategy delivery.
• Represent in PLM core team meetings to align segment inputs/approvals.
• Create outbound collateral to assist FAE and sales teams; enable CTM engagements with positioning.
• Collaborate with marcom on Micron Automotive marketing campaigns and industry events to promote leadership.

Skills

Data analysis

Market knowledge

Presentation skills

Communication skills

Strategic thinking

Collaboration

Education

Bachelor’s degree in Electronics or Computer Engineering

Job description

Key Responsibilities

• Drive targeted application understanding, size market opportunities, and deploy communication strategies and collateral to increase thought leadership in Automotive IVI, ADAS and telematics subsystems.
• Ownership of applications working group and application specific environmental scan and Go‑To‑Market (GTM) strategies.
• Driving global strategic projects in support of key strategy execution.
• Collaborate multi‑functionally to drive the MRD process.
• Business development for emerging direct buy CSVs.
• Work closely with FAE, PLM, quality, and ecosystem teams to ensure strategy execution.
• Representation in PLM core team meetings for ensuring segment inputs/approvals in PLM decisions.
• Build business/technical outbound collateral that help our FAE’s and sales teams to outsell the competition – facilitate CTM engagements with key focus on developing application specific positioning.
• Collaborate with marcom teams for Micron’s Automotive marketing campaigns and other industry events to drive brand awareness and promote Micron leadership.

Education and Qualifications

• Bachelor’s degree in Electronics or Computer Engineering with minimum 5 years’ experience in roles such as Business Development Manager, Product Marketing Manager, Technical Sales, Technical Marketing Engineer, Systems/Applications Engineer, Market Research Engineer, or related occupation.
• Deep understanding and knowledge of the automotive market, including market dynamics, customers (OEMs, Tier 1s), business and technology trends in focus applications.
• Ability to develop sophisticated technical and business strategies on technical/business problems with limited direction.
• Proficient in data analysis to drive market models, assessment of business opportunities, and rationalization of revenue plans based on top‑down vs. bottom‑up analysis.
• Experience in a matrixed organization with ability to influence multiple levels of sales, field, and business unit marketing organization.
• Positive demeanor with strong communication and presentation skills.
• Ability to analyze marketing data and understand macro and micro industry trends and drive decisions based on this analysis.
• Ability to understand technical/architectural requirements and conduct first‑level application and system architecture dialogues with customers.
• Ability to develop effective presentations and collateral for both internal and external audiences.

Salary

The US base salary range that Micron Technology estimates it could pay for this full‑time position is $113,000.00 - $246,000.00. The range reflects the minimum and maximum target for new hire salaries across all US locations. Individual pay is determined by work location and additional job‑related factors, including knowledge, skills, experience, tenure, and relevant education or training. The pay scale is subject to change depending on business needs.

Benefits

• Choice of medical, dental and vision plans in all locations, enabling team members to select the plans that best meet their family healthcare needs and budget.
• Benefit programs that protect income if you are unable to work due to illness or injury, and paid family leave.
• Robust paid time‑off program and paid holidays.
• Additional compensation may include discretionary bonuses and equity.

Equal Opportunity Employer

Micron is proud to be an equal‑opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

Micron prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.