Section Marketing Specialist

American Bar Association; Washington (District of Columbia); On-site; USD 58,000 - 72,000; Full time

Job summary

The American Bar Association seeks a Marketing professional to develop strategic direction and marketing plans for all entity offerings. The role involves managing branding, communications, and revenue generation, requiring a Bachelor's degree and extensive experience in marketing within membership associations.

Benefits

Generous benefits package

401(k) plan

Flexible/hybrid work arrangements

Complementary membership to ABA

Qualifications

• Minimum of 5-7 years marketing and communications experience.
• Advanced written and oral communication skills required.
• Experience in membership association context preferred.

Responsibilities

• Develop strategic marketing plan and branding initiatives.
• Market products and events to drive revenue.
• Mentor and coach marketing staff.

Skills

Written and oral Communications Skills

External Resource and Vendor Management

Financial Management and Budget

Project and Campaign Management

Education

Bachelor's degree

Tools

Microsoft Office Suite

Relational database software

campaign management tools

Job description

1 day ago Be among the first 25 applicants

American Bar Association provided pay range

This range is provided by American Bar Association. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$58,720.00/yr - $71,525.00/yr

The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe,

The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world.

The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security. The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits.

Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, IA, MD, MI, MN, TX, VA, and WI. Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF).

Job Summary

Develop strategic direction and marketing plan for all entity offerings. This includes but is not limited to creating cohesive brand awareness, developing message platforms, marketing entity activities and achievements, honing the entity’s public perception, identifying suitable target audiences and establishing effective marketing efforts.

Essential Job Functions and Responsibilities

• Develop strategic marketing plan, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
• Integrate all entity marketing and communication efforts.
• Market products, events and other services, such as sponsorships. Responsible for major revenues streams.
• Serve as member liaison, which may include staffing member committees.
• Perform research and data analysis to aid in strategic decision making.
• Mentor and coach marketing staff of entity.
• Other duties as assigned.

Required Education, Qualifications, Experience

• Bachelor’s degree from four-year college or university (or equivalent experience)
• Minimum of 5-7 years marketing and communications experience with a minimum of 2 years experience in the membership association context.
• Written and oral Communications Skills – Advanced.
• External Resource and Vendor Management – Advanced.
• Financial Management and Budget – Advanced.
• Project and Campaign Management – Advanced.
• Microsoft Office Suite, Relational database software, campaign management tools.

Preferred Education, Qualifications, Experience

Extent of Travel Required in the Job

• Light to moderate travel required.

The American Bar Association is an Equal Opportunity Employer: Disability/Veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association, please call 312-988-5188.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations

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