Marketing Specialist

PNC Bank NA; Pittsburgh (Allegheny County); On-site; USD 37,000 - 78,000; Full time

Job summary

Join a leading financial institution as a Marketing Specialist, where you'll contribute to dynamic marketing programs within the Human Resources organization. Based in Pittsburgh, you'll execute marketing strategies, ensure compliance, and collaborate with various teams to enhance customer experiences. This role requires a university degree and offers competitive compensation with a comprehensive benefits package.

Benefits

Comprehensive benefits package

401(k) with company match

Paid time off and holidays

Educational assistance programs

Qualifications

• University degree required.
• Knowledge of digital marketing and data analysis.
• Experience with marketing tools like Salesforce and Google Analytics.

Responsibilities

• Assist in the coordination of marketing program execution.
• Implement established marketing strategies and initiatives.
• Analyze data to identify trends for marketing improvements.

Skills

Digital Marketing

Content Marketing

Customer Solutions

Marketing Strategies

Data Analysis

Education

University/College Degree

Tools

Google Analytics

Salesforce Marketing Cloud

Pardot

MailChimp

HubSpot

Job description

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Marketing Specialist you will join the Direct Marketing & Operations team within PNCs Human Resources organization. You will be based in Pittsburgh PA or Cleveland OH.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely at managers discretion.

Job Description

• Under direct supervision assists in the coordination of basic marketing program execution.
• Develops a strong understanding of existing marketing strategies and ability to implement established programs / initiatives.
• Assists in the coordination and execution of marketing programs / initiatives strategies and activities that may include advertising sales content and internal communications. Assists in data collection and synthesis in order to identify trends.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal compliance finance risk and other key partners. Partners with agencies third parties and internal business partners to coordinate development and execution of programs / initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications / licensures needed to be successful in this position.

Preferred Skills

Advertising Competitive Advantages Content Marketing Customer Solutions Digital Marketing Marketing Programs Marketing Strategies Negotiation Results-Oriented

Business Acumen Business Data Analysis Collaborating Decision Making and Critical Thinking Effective Communications Effectiveness Measurement Marketing Function Marketing Systems

Work Experience

Roles at this level typically require a university / college degree with

Education

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary : $37000.00 $77740.00

Salaries may vary based on geographic location market data and on individual skills experience and education.

Application Window

Generally this opening is expected to be posted for two business days from 06 / 16 / 2025 although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and / or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Required Experience :

Unclear Seniority

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 37000 - 77740

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