Seattle - Regional Event Marketing Manager

Leaf Home, LLC.; Auburn (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Leaf Home, LLC is seeking a Regional Event Marketing Manager to lead a team of Event Marketing Managers and Event Marketers within a designated region. The role focuses on driving event-based marketing initiatives that generate sales leads and require strong budgeting and leadership skills.

Ideal candidates will have 5+ years of multi-unit D2C management, excellent communication abilities, and a proven track record in recruiting and training teams.

Qualifications

• Bachelor’s Degree or equivalent.
• 5+ years multi-unit direct-to-consumer management experience.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and regional sales management.
• Excellent written and verbal communication skills.
• Self-starter with ability to manage and develop others.
• Ability to handle multiple priorities and travel as needed.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads.
• Identify, schedule, and plan event calendar for regional team.
• Budgeting and staffing for local events.
• Attend trade shows and manage event marketing team to generate leads.
• Manage event marketing materials, setup, and teardown.
• Collaborate with leadership to grow brand presence locally.
• Recruit, hire, and develop District Event Marketing Managers and Event Marketers.
• Develop timelines and internal communications for cohesion across the org.
• Track and report event metrics to evaluate ROI and lead quotas.

Skills

Recruiting & training

Communication skills

Self-starter

Project coordination

Multi-tasking

Planning & organizing

MS Office proficiency

Education

Bachelor’s Degree or equivalent

Tools

Microsoft Office Suite

Job description

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

Benefits

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We’re proud to say we’ve been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include: Industry-best compensation packages | Competitive health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | Childcare assistance | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee.

Position Summary

The Regional Event Marketing Manager is responsible for managing a team of Event Marketing Managers and Event Marketers within their designated region. This individual is accountable for their direct report’s performance, ability to exceed revenue targets, maintain budgets, and the successful execution and operations of the Event Marketing Department.

Essential Duties And Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up
• Identify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region.
• Responsibility for budgeting and staffing for identified local events
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
• Manage event marketing material and equipment set up and tear down
• Collaborate with Leadership Team to grow brand presence within the local assigned region
• Recruit, hire, train and develop District Event Marketing Managers and Event Marketers to create accountability through established Event Marketing goals and KPIs
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
• Track and report event metrics to evaluate performance and ROI of events
• Responsible for exceeding sales lead quotas based upon established KPIs
• Performs other duties as assigned by Directors.

Experience And Minimum Qualifications

• Bachelor’s Degree preferred, or equivalent combination of education, training, and experience.
• 5 + years of experience of successful multi-unit management positions in direct-to-consumer industries
• Strong recruiting and training skills
• Experience with large scale budgeting and planning with proven track record of managing on a multi-unit or regional level-sales management experience a plus.
• Excellent written and verbal communication skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Knowledge of current best practices and new strategies for event marketing
• Travel within the assigned territory as needed
• Ability to work evenings and/or weekends and pre-scheduled events
• Valid driver’s license with reliable transportation to/from assigned events
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.
• Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
• Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities Or Certifications

• Experience in lead generation and/or experiential marketing
• Previous management position(s) in Direct-to-Consumer marketing
• Experience in multi-unit management
• Previous experience in home improvement event marketing

Travel Requirements

• 50% travel required.
• Occasional overnight travel required.

Equal Opportunity Statement

Leaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).