District Event Marketing Manager – LeafHome
Location: Cleveland, OH 44109, USA
Compensation: $70,000.00 per year
Industry: Marketing, advertising, and public relations
Leaf Home is America's largest direct-to-consumer full‑service provider of branded home services and products. We innovate with patented products such as the LeafFilter gutter protection system and deliver end‑to‑end experiences that transform complex home improvement projects into achievements.
Position Summary
The District Event Marketing Manager recruits, hires, trains, develops, and manages a team of Event Marketers to build brand awareness and generate sales leads throughout the designated district. The role also sources direct‑to‑consumer events, manages budgets, staff schedules, and successful event execution.
Essential Duties and Responsibilities
- Develop and drive event‑based marketing initiatives to generate sales leads for sales representative follow‑up.
- Identify, schedule, and plan the event calendar for the team of Event Marketers in the assigned district.
- Budget and staff local events.
- Attend trade shows, home shows, fairs, festivals, and community events managing the event marketing team in generating new sales leads.
- Manage event marketing material and equipment set up and tear down.
- Collaborate with local Operations and Installation Managers to grow brand presence within the local market.
- Recruit, hire, train and develop Event Marketers and create accountability through established goals and KPIs.
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
- Track and report event metrics to evaluate performance and ROI of events.
- Exceed sales lead quotas based on established KPIs.
- Perform other duties as assigned by supervisor.
Experience and Minimum Qualifications
- Bachelor's degree preferred, or equivalent combination of education, training, and experience.
- 2+ years in a managerial position.
- Strong recruiting and training skills.
- Experience with large‑scale budgeting and planning.
- Excellent written and verbal communication skills.
- Self‑starter with the ability to manage and develop others.
- Ability to handle multiple priorities at one time.
- Strong planning and organizational skills.
- Knowledge of current best practices and new strategies for event marketing.
- Ability to work evenings and/or weekends and pre‑scheduled events.
- Ability to juggle various work activities and shift attention from one task to another without dropping the ball.
- Ability to thrive in a fast‑paced, high‑energy, team‑oriented environment with a “roll up your sleeves” and “win every day” mentality.
- Hold oneself accountable and responsible while being self‑driven in accomplishing goals.
- Detail‑oriented and able to focus on tasks by finding efficient and effective pathways to completion.
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors, solve complex problems, and engage in reflection.
- Ability to provide timely and empathetic service through all communication channels, keeping peer and customer needs first.
- Valid driver’s license and reliable transportation for assigned events.
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
- Legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B).
Preferred Knowledge, Skills, Abilities or Certifications
- Experience in lead generation and/or experiential marketing.
- Previous management position(s) in Direct‑to‑Consumer marketing.
- Experience in multi‑unit management.
Travel Requirements
- More than 50% domestic travel required.
Overtime/Additional Hours Requirements
- Additional hours may be required (exempt positions).
Physical Requirements
- Work in a normal office environment and field office/manufacturing/construction environment.
- Indoor work in a climate‑controlled environment and outdoor work in varying temperatures and climates.
- Light work, exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly.
Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. We strive to embrace differences and foster inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Americans with Disabilities Act Statement and Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com.