Seattle-based Senior Digital Experience Strategist

Russell Investments; Seattle, Northern (WA, KY); Hybrid; USD 115,000 - 130,000; Full time

Job summary

Russell Investments in Seattle seeks a Digital Experience Strategist to own and execute high-impact digital experiences that drive engagement, lead generation and measurable growth. Translate business strategy into digital strategy across web, email and digital platforms, partnering with Marketing Operations to personalize experiences for defined customer segments.

You’ll lead audience segmentation, personalization and multi-channel campaigns, collaborating with Channel Marketing, Analytics and

Qualifications

• Bachelor’s degree in Marketing, Finance, Digital Media, or related field.
• 8–10 years in digital strategy or digital customer experience roles.
• Proven experience defining audience segmentation strategies that drive growth.

Responsibilities

• Develop and execute digital experience strategies aligned with growth objectives.
• Collaborate with Channel Marketing to define audience journeys and segmentation.
• Oversee the marketing lead generation program and optimize funnel metrics.
• Lead digital testing and personalization programs to improve engagement.
• Partner with UX/UI teams to design seamless, segment-specific experiences.
• Ensure timely execution of high-volume campaigns with operational precision.

Skills

Digital strategy

Audience segmentation

Analytical thinking

Stakeholder management

Campaign optimization

Communication

Education

Bachelor's degree

Tools

AEM

Marketo

Target

CJA

GA4

Adobe Analytics

Job description

Russell Investments in Seattle seeks a Digital Experience Strategist to own and execute high-impact digital experiences that drive engagement, lead generation and measurable growth. Translate business strategy into digital strategy across web, email and digital platforms, partnering with Marketing Operations to personalize experiences for defined customer segments.

You’ll lead audience segmentation, personalization and multi-channel campaigns, collaborating with Channel Marketing, Analytics and