Seasonal Wine Educator, Robert Hall Winery (PT)

Tasting & Tap Room Expo; California, Northern (MO, KY); Hybrid; USD 25,000 - 39,000; Part time

Job summary

Robert Hall Winery in Paso Robles, CA, is seeking a Seasonal Tasting Room Associate / Wine Educator. You will guide guests through our wines with storytelling, delivering refined, personalized tasting experiences that reflect the winery’s elegance and sense of place.

This role supports events and sales, including wine club growth, and requires excellent hospitality, 2+ years in luxury service, and availability weekends and evenings from early summer to October.

Qualifications

• 2+ years of experience in luxury hospitality, wine service, or sales preferred.
• Exceptional guest service skills with a polished, engaging, and professional presence.
• Strong communication skills, both verbal and written.

Responsibilities

• Welcome each guest with warmth and professionalism, creating personalized experiences.
• Lead curated tastings and tours, articulating wine profiles and brand stories.
• Build relationships with guests, tailoring experiences to preferences.
• Inspire wine purchases and club memberships through storytelling and engagement.
• Process transactions accurately using POS systems and reconcile daily.
• Collaborate with hospitality, culinary, and concierge teams to ensure seamless service.
• Maintain an immaculate, inviting environment across guest-facing areas with luxury standards.
• Support winery member and client events, including setup and breakdown.
• Represent the brand as a trusted ambassador at on-site and off-site events.
• Maintain knowledge of wines, vintages, compliance, and shipping laws.

Skills

Guest service

Wine knowledge

POS systems

Hospitality

Job description

Seasonal Wine Educator, Robert Hall Winery (PT)

In the vibrant, growing wine region of Paso Robles, Robert Hall Winery stands as a pioneering estate and a recognized leader in sustainable winegrowing. Family-owned and operated, led by Jeff O'Neill, a third-generation agriculturalist, the winery carries forward a legacy of hard work, warm hospitality, and deep respect for the land. Under winemaker Amanda Gorter, Robert Hall crafts award-winning wines and made history with the first nationally distributed Regenerative Organic Certified® (ROC™) wine. Additionally, Robert Hall has been awarded Certified California Sustainable, ISO 14001, and B Corp credentials. From the estate vineyard to the iconic 19,000-square-foot underground barrel cave, every bottle reflects a commitment to land, craft, and The Good Life, Shared.

ABOUT THE ROLE

As a Tasting Room Associate / Wine Educator, you embody our hospitality philosophy, curating refined, personalized wine experiences that reflect the elegance, craftsmanship, and sense of place of our winery. Each guest interaction is an opportunity to create a lasting impression through thoughtful service, engaging storytelling, and an intuitive understanding of guest needs. This role extends beyond service into experience curation. You cultivate meaningful relationships, anticipate preferences, and deliver bespoke tasting experiences that inspire connection, loyalty, and discovery. With a balance of warmth, sophistication, and expertise, you guide guests through our wines, our story, and our estate with authenticity and intention. In a dynamic, team-driven environment, you collaborate seamlessly across departments to ensure flawless execution of both daily service and special events. As a trusted ambassador of the brand, you uphold the highest standards of hospitality while contributing to wine sales, membership growth, and long-term guest engagement. This seasonal position is anticipated to be available from early summer to mid/late October.

DUTIES AND RESPONSIBILITIES

• Welcome each guest with genuine warmth and professionalism, creating a highly personalized and memorable experience
• Lead curated tasting experiences and tours, articulating wine profiles, winemaking techniques, vineyard practices, and brand stories with confidence and elegance
• Build authentic relationships with guests, recognizing preferences and tailoring each experience to feel exclusive and intentional
• Inspire wine purchases and wine club memberships through thoughtful engagement, storytelling, and a deep understanding of guest needs
• Accurately process transactions using POS systems, including purchases, returns, and daily reconciliation
• Collaborate closely with hospitality, culinary, and concierge teams to ensure seamless guest flow and elevated service execution
• Maintain an immaculate and inviting environment across all guest-facing areas, upholding luxury presentation standards
• Support the execution of winery member events, trade events, and client events, including setup, guest engagement, and breakdown, ensuring a polished and cohesive experience
• Serve as a brand ambassador both on-site and at off-site events, representing the winery with professionalism and integrity
• Maintain current knowledge of wines, vintages, compliance regulations, and shipping laws to guide guest purchases with confidence
• Continuously expand knowledge of wine, hospitality, and sales techniques through training and self-development
• Champion company values, including sustainability initiatives and a commitment to excellence
• Communicate effectively, collaborate with intention, and contribute to a positive, high-performing team environment
• Adapt gracefully to changing priorities and guest needs in a fast-paced setting
• Perform additional duties as assigned

QUALIFICATIONS

• 2+ years of experience in luxury hospitality, wine service, or sales preferred
• Exceptional guest service skills with a polished, engaging, and professional presence
• Natural ability to build rapport and create meaningful guest connections
• Passion for wine, food, and agriculture, with a desire to continuously deepen knowledge
• Strong communication skills, both verbal and written
• Ability to multitask, remain composed under pressure, and adapt to evolving service demands
• Highly detail-oriented with a commitment to excellence in execution
• Collaborative, team-oriented mindset with a proactive and solution-driven approach
• Comfortable using technology, including POS systems (experience with Tock and Commerce7 a plus)
• Availability to work weekends, evenings, holidays, and special events
• Must be at least 21 years of age
• California Food Handler Certification (required within 30 days of hire)
• California Responsible Beverage Service (RBS) Certification (required within 30 days of hire)
• Additional alcohol service certifications as required

CULTURAL BEHAVIORS

O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.

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