Seasonal Copywriter — Conversion‑Driven Campaigns (Austin)

Sxsw.

Austin (TX)

On-site

USD 50,000 - 80,000

Full time

3 days ago

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Job summary

SXSW in Austin, TX is seeking a sharp Seasonal Copywriter to support our Performance Growth Marketing team. You’ll craft high-impact, conversion-focused copy for emails, paid media, and landing pages across SXSW and SXSW EDU events, collaborating with Marketing, Content, Programming, and Partnerships.

You’ll adapt brand voice, support A/B tests, help with audience segmentation, and ensure messaging guides the funnel from awareness to engagement.

Qualifications

3+ years of experience writing performance-driven copy.
Portfolio showing high-converting emails, landing pages, and paid media copy.
Able to interpret data and optimize creatives based on results.
Strong grasp of audience segmentation, user journey, and funnel-based messaging.
Excellent writing, editing, and communication skills.

Responsibilities

Craft compelling, action-oriented copy for paid ads, emails, website, landing pages, and digital promotions.
Adapt brand voice across multiple verticals (SXSW EDU, Music, Film & TV, Innovation).
Collaborate cross-functionally to align messaging across platforms.
Support A/B testing and optimize copy based on performance data.
Contribute to copy strategy and audience segmentation plans.
Maintain brand voice across channels while tailoring messaging by funnel stage.
Assist with website content needs, microcopy, and UX writing as needed.
On-site support for conference and festival marketing operations.