(S) Seasonal Copywriter - Performance Content

Sxsw.; Austin (TX); On-site; USD 50,000 - 80,000; Full time

Job summary

SXSW in Austin, TX is seeking a sharp Seasonal Copywriter to support our Performance Growth Marketing team. You’ll craft high-impact, conversion-focused copy for emails, paid media, and landing pages across SXSW and SXSW EDU events, collaborating with Marketing, Content, Programming, and Partnerships.

You’ll adapt brand voice, support A/B tests, help with audience segmentation, and ensure messaging guides the funnel from awareness to engagement.

Qualifications

• 3+ years of experience writing performance-driven copy.
• Portfolio showing high-converting emails, landing pages, and paid media copy.
• Able to interpret data and optimize creatives based on results.
• Strong grasp of audience segmentation, user journey, and funnel-based messaging.
• Excellent writing, editing, and communication skills.

Responsibilities

• Craft compelling, action-oriented copy for paid ads, emails, website, landing pages, and digital promotions.
• Adapt brand voice across multiple verticals (SXSW EDU, Music, Film & TV, Innovation).
• Collaborate cross-functionally to align messaging across platforms.
• Support A/B testing and optimize copy based on performance data.
• Contribute to copy strategy and audience segmentation plans.
• Maintain brand voice across channels while tailoring messaging by funnel stage.
• Assist with website content needs, microcopy, and UX writing as needed.
• On-site support for conference and festival marketing operations.

Skills

Performance copywriting

Portfolio of emails/landing pages

Data-driven optimization

Audience segmentation/funnel messaging

Excellent writing/editing

Tools: HubSpot/Airtable/G-Suite/ads

Agile, collaborative

Austin-based presence

Knowledge of SXSW verticals

Tools

HubSpot

Airtable

G-Suite

Meta Ads

Google Ads

Job description

Position:(S) Seasonal Copywriter - Performance Content

Location: Austin, TX

Job Id:292

# of Openings:1

SXSW Seasonal Copywriter, Performance Growth

Job Purpose

SXSW is seeking a sharp, strategic Seasonal Copywriter to support our Marketing team through one of the most exciting times of the year. In this role, you’ll write high-impact, conversion-focused copy for digital campaigns across email, paid media, and landing pages, supporting both the SXSW and SXSW EDU events. This position will collaborate with team members across Marketing, Content, Programming, and Partnerships to shape messaging at every stage of the funnel, from awareness to engagement and conversion.

Duties & Responsibilities

Responsibilities include, but are not limited to:

• Craft compelling, action-oriented copy for paid ads, email campaigns, website, landing pages, and digital promotions.
• Adapt brand voice and tone across multiple verticals, including SXSW EDU, Music, Film & TV, and Innovation
• Collaborate cross-functionally to align messaging across platforms
• Support A/B testing and optimize copy based on performance data
• Contribute to copy strategy and audience segmentation plans
• Help maintain brand voice across channels while tailoring messaging by funnel stage
• Assist with website content needs, microcopy, and UX writing as needed

On-Site Responsibilities

• Support the on-site production and execution of conference and festival marketing for SXSW & SXSW EDU through various marketing operations

Qualifications & Skills

Qualifications include:

• 3+ years of experience writing performance-driven copy (agency, in-house, or freelance)
• Portfolio that shows high-converting emails, landing pages, and paid media copy
• Comfortable interpreting data and optimizing creatives based on results
• Strong grasp of audience segmentation, user journey, and funnel-based messaging
• Excellent writing, editing, and communication skills
• Experience with tools such as HubSpot, Airtable, G-Suite, and major ad platforms (Meta, Google, etc.)
• Agile, collaborative, and able to work quickly and efficiently under tight deadlines
• Must be based in Austin, Texas, and able to reliably work from the SXSW office during the term of the contract
• Familiarity with SXSW verticals and audiences is a plus.

Physical Requirements

The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully:

• Prolonged periods of sitting or standing at a desk and working on a computer.
• Ability to lift up to 10+pounds occasionally, as needed.
• Operation of standard office equipment, including computers, phones, and printers.
• May require occasional bending, reaching, kneeling, or climbing stairs.
• Ability to work outdoors, including exposure to varying temperatures or noise levels.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location & Schedule

This position is located in Austin, Texas. Standard hours are Monday to Friday, 10 am to 6 pm, with flexibility needed for campaign deadlines and peak periods leading up to March events. Must be available to work extended hours, including evenings and weekends, during the lead-up to and during SXSW EDU and SXSW.