Seasonal Category Strategist

Fleet Farm; Appleton (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Fleet Farm is seeking an experienced Category Manager for the seasonal category to develop, source, price, and merchandise assortments across catalog, internet, and promotions. You will drive revenue and profitability by formulating strategies, evaluating trends, and negotiating with vendors, while partnering with Store Ops, Planogramming, and Inventory teams.

The role emphasizes data-driven decisions, cross-functional leadership, and strong familiarity with P&L concepts to optimize sales and

Qualifications

• Bachelor’s degree or equivalent years of experience, required.
• 3-5 years of related experience, required.
• Experience with retail environment, preferred.
• Experience working with P&L concepts – revenue, cogs, gross profit margin, operating expenses and income.
• Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent computer skills, with MS Office Applications: Word, Excel, PowerPoint.

Responsibilities

• Develop category strategies that support sales, gross profit, inventory turnover, and long-term category growth.
• Manage category performance by analyzing historical results, market trends, competitive insights, and customer needs to identify opportunities and recommend actions.
• Lead assortment and merchandising strategies by defining core assortments, evaluating product performance, identifying trends, and recommending pricing, promotions, displays, and planogram opportunities.
• Negotiate vendor agreements and buying contracts to support category objectives and deliver competitive product offerings.
• Partner cross-functionally with Store Operations, Planogramming, Inventory Management, and other teams to align forecasts, inventory levels, promotional plans, and merchandising initiatives.
• Drive private brand and product development opportunities by building product knowledge, evaluating assortment opportunities, and developing sales and gross profit forecasts.
• Influence business decisions by translating category data into actionable recommendations, leading strategic projects, and communicating insights to division leadership and key stakeholders.

Skills

Category management

Data analytics

Cross-functional leadership

Negotiation

Project management

MS Excel

Education

Bachelor's degree or equivalent

Tools

MS Office

Job description

Fleet Farm is seeking an experienced Category Manager for the seasonal category to develop, source, price, and merchandise assortments across catalog, internet, and promotions. You will drive revenue and profitability by formulating strategies, evaluating trends, and negotiating with vendors, while partnering with Store Ops, Planogramming, and Inventory teams.

The role emphasizes data-driven decisions, cross-functional leadership, and strong familiarity with P&L concepts to optimize sales and