Category Manager - Seasonal

Fleet Farm; Appleton (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Fleet Farm is seeking an experienced Category Manager for the seasonal category to develop, source, price, and merchandise assortments across catalog, internet, and promotions. You will drive revenue and profitability by formulating strategies, evaluating trends, and negotiating with vendors, while partnering with Store Ops, Planogramming, and Inventory teams.

The role emphasizes data-driven decisions, cross-functional leadership, and strong familiarity with P&L concepts to optimize sales and

Qualifications

• Bachelor’s degree or equivalent years of experience, required.
• 3-5 years of related experience, required.
• Experience with retail environment, preferred.
• Experience working with P&L concepts – revenue, cogs, gross profit margin, operating expenses and income.
• Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent computer skills, with MS Office Applications: Word, Excel, PowerPoint.

Responsibilities

• Develop category strategies that support sales, gross profit, inventory turnover, and long-term category growth.
• Manage category performance by analyzing historical results, market trends, competitive insights, and customer needs to identify opportunities and recommend actions.
• Lead assortment and merchandising strategies by defining core assortments, evaluating product performance, identifying trends, and recommending pricing, promotions, displays, and planogram opportunities.
• Negotiate vendor agreements and buying contracts to support category objectives and deliver competitive product offerings.
• Partner cross-functionally with Store Operations, Planogramming, Inventory Management, and other teams to align forecasts, inventory levels, promotional plans, and merchandising initiatives.
• Drive private brand and product development opportunities by building product knowledge, evaluating assortment opportunities, and developing sales and gross profit forecasts.
• Influence business decisions by translating category data into actionable recommendations, leading strategic projects, and communicating insights to division leadership and key stakeholders.

Skills

Category management

Data analytics

Cross-functional leadership

Negotiation

Project management

MS Excel

Education

Bachelor's degree or equivalent

Tools

MS Office

Job description

Are you an experienced and data-driven retail merchant looking to make your mark with an established yet growing retailer? Fleet Farm may be the perfect match for you!

The Category Manager for the seasonal category is responsible for developing, sourcing, pricing and merchandising for catalog, internet and sales promotions that meet the merchandising objectives of the company. Provides merchandise assortments that continually increase company revenues and profitability that achieve all assigned category goals and objectives.

What You'll Do

• Develop category strategies that support sales, gross profit, inventory turnover, and long-term category growth.
• Manage category performance by analyzing historical results, market trends, competitive insights, and customer needs to identify opportunities and recommend actions.
• Lead assortment and merchandising strategies by defining core assortments, evaluating product performance, identifying trends, and recommending pricing, promotions, displays, and planogram opportunities.
• Negotiate vendor agreements and buying contracts to support category objectives and deliver competitive product offerings.
• Partner cross-functionally with Store Operations, Planogramming, Inventory Management, and other teams to align forecasts, inventory levels, promotional plans, and merchandising initiatives.
• Drive private brand and product development opportunities by building product knowledge, evaluating assortment opportunities, and developing sales and gross profit forecasts.
• Influence business decisions by translating category data into actionable recommendations, leading strategic projects, and communicating insights to division leadership and key stakeholders.

Job Requirements

• Bachelor’s degree or equivalent years of experience, required.
• 3-5 years of related experience, required.
• Experience with retail environment, preferred.
• Experience working with P&L concepts – revenue, cogs, gross profit margin, operating expenses and income.
• Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent computer skills, with MS Office Applications: Word, Excel, PowerPoint.

Who We Are

At Fleet Farm, we’re proud to serve our customers and communities with Midwestern GRIT. Our team is hardworking, friendly, dependable, and always ready to help. We believe in working together and providing a great experience for every customer.

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.