Search Optimization Strategist

Jobtailor; Colorado; On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor in United States (Colorado) seeks a seasoned Lead SEO to drive firm-wide optimization across SEO, AEO, and GEO, boosting organic visibility and share of voice.

Collaborate with content and marketing teams to shape data-driven content strategies, conduct keyword research, and guide on-page and off-page optimization aligned with business goals.

Qualifications

• 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred)
• Hands-on experience with enterprise SEO tools (Conductor, SEMrush, Moz, or similar)
• Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals
• Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority)
• Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders
• Exceptional written and verbal communication skills, with strong critical thinking and attention to detail
• Strong presentation skills and comfort communicating with senior and cross-functional stakeholders
• Understanding of the buyer’s journey and how search behavior maps to content and conversion
• Collaborative, proactive, and consultative approach to working with colleagues across the firm
• Proficiency with Microsoft Office Suite and familiarity with project management tools (Workfront or similar)

Responsibilities

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice
• Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent
• Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery
• Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals
• Ensure content is structured and written to perform well in featured snippets, voice search, and AI-generated answers (e.g., clear answers, structured formats, citation-ready content)
• Monitor and analyze performance across rankings, visibility, featured results, and AI citations; socialize insights and opportunities with marketing stakeholders
• Use and help evolve search tooling and measurement approaches (e.g., enterprise SEO platforms, analytics, emerging AI visibility tools)
• Establish and reinforce search optimization best practices across teams through documentation, collaboration, and education
• Collaborate with subject matter experts and content team to guide development of staff-authored content, including interview-led content and thought leadership
• Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams
• Contribute to and advance content governance standards, workflows, and optimization processes
• Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution

Skills

SEO Strategy

Content Strategy

Digital Marketing

Data-driven decisions

Communication

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

Conductor

SEMrush

Moz

Job description

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice
• Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent
• Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery
• Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals
• Ensure content is structured and written to perform well in featured snippets, voice search, and AI-generated answers (e.g., clear answers, structured formats, citation-ready content)
• Monitor and analyze performance across rankings, visibility, featured results, and AI citations; socialize insights and opportunities with marketing stakeholders
• Use and help evolve search tooling and measurement approaches (e.g., enterprise SEO platforms, analytics, emerging AI visibility tools)
• Establish and reinforce search optimization best practices across teams through documentation, collaboration, and education
• Collaborate with subject matter experts and content team to guide development of staff-authored content, including interview-led content and thought leadership
• Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams
• Contribute to and advance content governance standards, workflows, and optimization processes
• Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution

Requirements

• Bachelor’s degree in Marketing, or related field; or equivalent education, training, or experience
• 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred)
• Hands-on experience with enterprise SEO tools (e.g., Conductor, SEMrush, Moz, or similar)
• Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals
• Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices
• Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders
• Exceptional written and verbal communication skills, with strong critical thinking and attention to detail
• Strong presentation skills and comfort communicating with senior and cross-functional stakeholders
• Understanding of the buyer’s journey and how search behavior maps to content and conversion
• Collaborative, proactive, and consultative approach to working with colleagues across the firm
• Proficiency with Microsoft Office Suite and familiarity with project management tools (e.g., Workfront or similar)