Search Optimization Specialist (SEO/AEO) – ON SITE

West County; Santa Rosa, Northern (CA, KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

West County Net is seeking a skilled SEO Specialist to join our on-site digital marketing and development teams. You will drive organic search growth, improve rankings, visibility, and lead generation for diverse clients.

You’ll monitor performance with Google Analytics, SEMrush, and other tools, perform technical SEO audits, optimize content for conversions, and develop tailored strategies. Join a collaborative team delivering measurable, long-term results.

Qualifications

• 2+ years of hands-on SEO experience
• Fundamental understanding of SEO principles
• Data-driven decision making with analytics
• Expertise in Google Analytics, Google Search Console, and other SEO tools
• Strong content optimization skills with keyword focus
• Experience in keyword research using SEMrush or similar tools
• Technical SEO knowledge including site audits, structured data, page speed optimizations
• Strong communication skills to present insights to clients and internal stakeholders
• A passion for continuous learning in a changing industry

Responsibilities

• Monitor and analyze website performance using GA, SEMrush, Clarity and other platforms.
• Conduct technical SEO audits and implement fixes with development team.
• Optimize website content for search and conversions with keyword strategies.
• Develop and execute tailored SEO plans aligned with client objectives.
• Report and communicate SEO performance with detailed insights and action plans.
• Stay ahead of SEO trends by following Google's updates and best practices.
• Enhance tracking and reporting tools for better client and internal insights.
• Collaborate with developers and marketing teams to implement SEO across digital touchpoints

Skills

SEO Strategy

Web Analytics

Content Optimization

Technical SEO

Data-driven decisions

Tools

Google Analytics

SEMrush

Google Search Console

Microsoft Clarity

Job description

Join Our High-Performance Digital Team on site. No Remote Applicants.

West County Net is looking for a highly skilled SEO Specialist to join our dynamic digital marketing and development teams. In this role, you’ll be at the forefront of helping our clients improve their organic search rankings, increase visibility, and generate more leads online. We take a long-term, strategic approach to SEO and AEO, partnering closely with our clients to deliver sustainable growth and measurable results.

This is an exciting opportunity to work with a team of seasoned digital marketing professionals, developers, and business strategists, leveraging cutting-edge tools and techniques to drive client success. If you’re passionate about data-driven strategies and thrive in a collaborative environment, we want to hear from you!

What You’ll Be Doing

• Monitor & Analyze Website Performance: Utilize tools like Google Analytics, SEMrush, Microsoft Clarity, and other platforms to track traffic, user behavior, and keyword rankings.
• Conduct Technical SEO Audits & Implement Fixes: Identify on-page and technical issues, working closely with our development team to improve site performance and rankings.
• Optimize Website Content for Search & Conversions: Develop and refine keyword-rich content strategies that align with client goals and industry best practices.
• Develop & Execute SEO Strategies: Create tailored SEO plans that align with client objectives, incorporating keyword research, competitor analysis, and technical enhancements.
• Report & Communicate SEO Performance: Generate detailed reports with qualitative and quantitative insights, providing clear action plans for continuous improvement.
• Stay Ahead of SEO Trends: Keep up with Google’s algorithm updates, industry best practices, and new digital tools to ensure our strategies are always one step ahead.
• Enhance Tracking & Reporting Tools: Continuously improve data tracking and reporting to provide better insights and results for both clients and internal teams.
• Collaborate with Developers & Marketing Teams: Work directly with internal teams to ensure SEO strategies are implemented effectively across all digital touchpoints.

What We’re Looking For

• Minimum 2 years of hands-on SEO experience with a proven track record of implementing successful strategies.
• Fundamental understanding of SEO principles and why they matter in digital marketing.
• Data-driven decision-making skills, with the ability to interpret analytics and adjust strategies accordingly.
• Expertise in Google Analytics, Google Search Console, and other SEO tools to track performance and make strategic recommendations.
• Strong content optimization skills, with the ability to write or refine keyword-focused content that aligns with business objectives.
• Experience in keyword research using tools like SEMrush or similar platforms.
• Technical SEO knowledge, including site audits, structured data, page speed optimizations, and indexing strategies.
• Strong communication skills – you’ll be presenting insights and strategies to clients and internal stakeholders.
• A passion for continuous learning in an ever-changing industry.

Why Join West County Net?

• Work with a talented, collaborative team in a long-standing digital agency.
• Opportunity to work on diverse client projects across various industries.
• Make a real impact by helping local and national businesses succeed in their digital marketing efforts.