Search Marketing Manager

DARCI Creative; Portsmouth (NH); Remote; USD 65,000 - 70,000; Full time

Job summary

A leading company is seeking a Search Marketing Manager to drive SEO and SEM strategies. This role involves collaboration with various teams to optimize client websites and enhance online visibility. The ideal candidate has a strong background in search marketing and excellent writing skills. The position offers a competitive salary and numerous benefits, including a 401k match and professional development opportunities.

Benefits

401k, 4% company match

100% coverage for disability and life insurance

Paid vacation and personal time

15 paid holidays

Birthday bonus day off

Happy Healthy Hours

Annual stipend for wellness activities

Commission program for new business

Professional development and training opportunities

Qualifications

• Minimum 3+ years’ experience in Search Marketing.
• Strong writing skills required, with experience writing search-optimized content.

Responsibilities

• Plan and implement ongoing SEO strategies for clients.
• Optimize web copy and landing pages for search engine marketing.
• Provide monthly reports to clients, explaining data and updates.

Skills

Writing

Search Marketing

Performance Marketing

Online Customer Acquisition

Tools

Google Analytics 4

Google Tag Manager

SEMRush

Screaming Frog

Looker Studio

Job description

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This range is provided by DARCI Creative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $70,000.00/yr

Additional compensation types

Annual Bonus and Commission

The Search Marketing Manager is responsible for planning, executing, monitoring, and making recommendations regarding the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and promotion of various client and DARCI websites (B2B and B2C). This role will work closely with the account management, design, and website development teams to drive strategic insights, using data and analytics, and translating those findings into actionable insights and recommendations for clients and the agency.

Reports to Director of Operations.

Responsibilities:

• Plan, implement and report on ongoing SEO strategies for Clients and Agency:
• Optimize web copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Perform technical website audits for clients
• Work with the development team to ensure SEO best practices are properly implemented on newly developed websites
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Create, update and oversee local SEO audits and platforms, including Google Business Listings for clients
• Plan, implement and report on ongoing SEM strategies for Clients and Agency:
• Plan search ad copy, execute on campaigns
• Utilize data and keyword research to optimize campaigns on an ongoing basis
• Work with design on display advertising
• Work with video on YouTube advertising
• Support Agency with new business development through outbound and inbound marketing initiatives
• Provide monthly reports to clients, and explain data and updates

Qualifications:

• Minimum 3+ years’ experience in Search Marketing with a proven track record of results
• Strong writing skills required, with experience writing search-optimized content
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience working with software and tools such as Google Analytics 4, Google Tag Manager, SEMRush, Screaming Frog, Looker Studio (Google Data Studio)

Details:

• Full-time, 36.5 hours per week
• Agency hours: 8:30am – 5pm Monday through Thursday, and 8:30am-1pm on Friday
• 401k, 4% company match
• 100% coverage for short-term and long-term disability and life insurance after 30 days
• Paid vacation and personal time
• 15 paid holidays
• Birthday bonus day off
• Happy Healthy Hours – 1 additional paid hour per day (Mon-Thurs) to step away
• Annual stipend to pay for wellness activities
• Commission program for bringing in new business
• Professional development and training opportunities

Salary – $65,000 – $70,000 commensurate with experience

Location – Portsmouth, NH or Remote

To Apply

Email Caitlin Thayer (Director of Operations) your resume and examples of your work. Include sample reports to show results or names of brands you work on currently that we can research using search tools.

Accepting applications through Friday, May 16, 2025. Interviews will happen on a rolling basis.

Our Interview Process:

• One 20-30 minute phone screen
• One 45-60 minute virtual team interview
• One 45-60 minute final interview with leadership

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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