Search Lead, Paid Marketing

Facet; Northern (KY); Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Equity in Facet

Flexible PTO

Medical, dental, vision

Job summary

Facet is seeking an experienced Search Lead to own the paid search program, partnering with marketing, planning, and analytics to drive qualified leads and new members.

You will manage campaigns across Google Ads and Microsoft Ads, handle tracking, attribution, and reporting, and mentor teammates to ensure flawless execution. This role offers a remote-friendly environment and competitive compensation for a growth-focused marketing team.

Qualifications

• 5+ years of hands-on paid search experience in a professional setting.
• Deep expertise with Google Ads including Search and Performance Max.
• Experience with Google Ads Editor, scripts, or APIs for bulk changes.
• Strong ability to troubleshoot conversion tracking and attribution.
• Excellent written and verbal communication, with non-technical stakeholders in mind.
• Demonstrated ability to mentor colleagues and lead initiatives.

Responsibilities

• Translate growth strategy into paid search campaign plans across Google and Microsoft Ads.
• Own execution, audits, exclusions, and testing to improve performance.
• Optimize tCPA and tROAS bidding strategies with strong data signals.
• Use editors, scripts, or APIs to manage bulk changes and efficiency.
• Lead a testing roadmap for landing pages, ad creative, and bidding strategies.
• Own reporting and deliver actionable insights to stakeholders.
• Collaborate across marketing channels to support a cohesive strategy.

Skills

Paid search

Google Ads

GA4

GTM

Excel/Sheets

Communication

Management

Writing/Editing

Tools

Google Ads Editor

Microsoft Ads Editor

Scripts/APIs

GA4

GTM

Excel/Sheets

Job description

Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. Our team of CFP® professionals are at the core of our service and are empowered by our best-in-class support teams and proprietary technology platform. This model allows Facet to integrate advice into our members’ entire financial picture—all for an affordable, flat membership fee.

Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY and named to Newsweek’s list of America’s Top Financial Advisory Firms 2025. With an A+ BBB Rating and a Trustpilot “Excellent” score (as of Sept. 16, 2025)*, we are proud to be redefining the industry for our members and our team alike.

The Role

We're looking for an experienced Search Lead to join our growing marketing team. You'll own the strategy and day-to-day execution of our paid search program, translating high-level growth goals into world-class campaigns that drive qualified leads and new members. As Search Lead, you'll partner closely with the marketing, planning, and analytics teams to build and optimize the paid search campaigns that fuel Facet's growth.

In this role, you’ll manage campaigns across Google Ads and Microsoft Ads — including Search and Performance Max — while owning conversion tracking, attribution, and reporting so every dollar of spend is working as hard as possible. You’ll lead keyword and search-term audits, build exclusion strategies to protect budget from low-quality traffic, and design tests that continually improve performance. You’ll also be a hands‑on mentor, training and coaching teammates so the whole team executes flawlessly.

If you’re a paid search expert who thrives on turning data into decisions and enjoys being the go-to voice on search strategy, we’d love to meet you!

What You'll Do

• Partner with senior marketing leadership to translate growth strategy into paid search campaign plans, and own execution across Google Ads (Search, Performance Max) and Microsoft Ads, plus emerging paid media channels.
• Lead keyword, search-term, and negative keyword audits across the account, building and maintaining exclusion strategies to protect budget as spend scales.
• Optimize tCPA and tROAS bidding strategies with a strong understanding of bidding mechanics and signal quality.
• Use Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to make and audit bulk account changes.
• Build and own a testing roadmap for landing page design and cohesion, alongside ad creative and bidding strategy tests, to continually increase conversion rates across search campaigns.
• Own campaign, budget, and performance reporting; deliver clear, timely analysis and recommendations to stakeholders.
• Serve as a liaison between search and other marketing channels to support a cohesive, multi-channel strategy.

• 5+ years of hands‑on paid search experience, ideally within an agency environment managing multiple accounts.
• Deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding.
• Experience with Google Ads Editor, scripts, or APIs for bulk campaign management.
• Strong experience troubleshooting conversion tracking, GA4, GTM, and attribution issues.
• Experience identifying and excluding fraudulent or low‑quality traffic sources.
• Advanced Excel or Google Sheets skills, including pivot tables, lookups, and complex formulas.
• Excellent written and verbal communication skills, with the ability to explain technical recommendations to non‑technical stakeholders.
• Basic management skills — setting expectations, training others, delegating tasks, and providing feedback.
• Excellent writing and editing skills, with strong attention to detail; dependable, organized, and able to work independently.

Preferred Qualifications

• 7+ years of Google Ads experience; Microsoft Ads and Meta experience a plus.
• Experience conducting in-depth campaign and pipeline analysis to inform strategy.
• Strong executive presence, with the ability to pitch and present recommendations confidently to senior stakeholders.
• Background in financial services or another regulated industry.
• Ability to multitask and handle other duties as assigned.

• Competitive Compensation: $130,000 - $160,000 + bonus
• Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
• Flexibility: Remote-first culture—work from anywhere in the U.S..
• Time Off: Flexible Paid Time Off (PTO).
• Comprehensive Benefits and Perks: Medical, dental, vision, 401(k) match, disability, paid parental leave, wellness reimbursement, and education reimbursement programs.