Search Insights Lead

Autodesk; San Francisco (CA); On-site; CAD 75,000 - 110,000; Full time

Job summary

Autodesk Canada is seeking a Search Intelligence Manager to translate organic search and AI-driven discovery data into trusted dashboards and actionable insights. You will leverage backend data systems, BI tools, Streamlit dashboards, Google Search Console, SEMrush, and Snowflake to reveal what changes matter and where teams should act next.

The role emphasizes collaboration across analytics, data engineering, search, content, marketing and technical teams to define KPI logic, ensure data

Qualifications

• 3–5+ years in digital/marketing analytics or related analytics roles.
• Experience with backend data systems, data warehouses, dashboards, and large datasets.
• Strong SQL or equivalent data querying to pull, join, clean, and analyze data from multiple sources.
• Experience building dashboards or lightweight data apps using Streamlit, Looker, Tableau, Power BI.
• Familiarity with Google Search Console and SEMrush data and trends.
• Ability to analyze customer behavior, journey paths, funnel performance, or conversions.
• Strong data QA skills: validating definitions, resolving discrepancies, documenting assumptions.
• Ability to translate data into clear insights and business narratives.
• Strong problem-solving, attention to detail, and quick learning in a fast-moving space.
• Collaborative mindset across analytics, data engineering, search, content, marketing, and technical teams.

Responsibilities

• Create and improve dashboards for search visibility, website engagement, content performance, customer journeys, and conversion trends.
• Work with backend data systems, BI tools, Streamlit, Google Search Console, SEMrush, and other sources to collect, validate, analyze, and visualize data.
• Diagnose search and discovery trends across impressions, clicks, CTR, rankings, landing pages, engagement, conversion, AI referrals, and LLM paths.
• Analyze behavioral patterns for users arriving through organic search and AI discovery, including landing-page behavior, content paths, and drop-offs.
• Identify SEO, AEO, content, and digital experience optimisation opportunities based on data and business impact.
• Collaborate with analytics, data engineering, search, content, marketing, and technical teams to define KPI logic and reporting needs.
• QA datasets, dashboards, reporting outputs, and scoring frameworks to ensure accuracy and trust.
• Support prioritisation by combining performance data, business value, customer intent, content metadata, and opportunities.
• Prepare concise performance summaries, visualizations, and insight narratives to help teams make smarter decisions.
• Stay current on search behavior, AI-driven discovery, analytics practices, and measurement approaches.

Skills

Digital analytics

Backend data systems

SQL

Dashboards tools

GSC/SEMrush familiarity

Customer analytics

Data QA

Insight storytelling

Problem solving

Collaboration

Tools

Streamlit

Looker

Tableau

Power BI

Job description

Autodesk Canada is seeking a Search Intelligence Manager to translate organic search and AI-driven discovery data into trusted dashboards and actionable insights. You will leverage backend data systems, BI tools, Streamlit dashboards, Google Search Console, SEMrush, and Snowflake to reveal what changes matter and where teams should act next.

The role emphasizes collaboration across analytics, data engineering, search, content, marketing and technical teams to define KPI logic, ensure data