Search Engine Optimization Specialist

NitiGlobal; Delhi Township (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

NitiGlobal in Delhi, OH, is seeking a Search Engine Optimization Specialist to join our on-site team. The role focuses on planning and executing strategies to boost organic visibility and drive qualified traffic across our online properties.

You will perform keyword research, conduct audits, optimize on-page elements, monitor performance with analytics, and coordinate with content and marketing teams to implement best practices.

Qualifications

• Strong keyword research and on-page SEO capabilities.
• Proven SEO audits to diagnose technical and content issues.
• Experience in link-building and healthy backlink profiles.
• Proficient with web analytics tools to track performance.
• Familiar with SEMrush, Ahrefs, Moz or similar platforms.
• Basic HTML/CSS and technical SEO concepts.
• Excellent analytical and communication skills.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Plan and execute SEO strategies to improve organic visibility.
• Perform keyword research, audits, and optimize on-page elements.
• Monitor site performance and analyze web analytics data.
• Manage and refine link-building activities.
• Collaborate with content and marketing teams on SEO best practices.
• Report on SEO performance and provide recommendations for continuous improvement.

Skills

Keyword research

On-page SEO

SEO audits

Link building

Analytics tools

SEO tools

HTML basics

Data analysis

Communication

Education

Bachelor's degree in Marketing/Communications/Business/IT or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

HTML/CSS basics

Job description

Company Description

NitiGlobal is a market research and business consulting firm that helps organizations make smarter, data-driven decisions. The company specializes in consumer insights, competitive intelligence, and industry analysis to help brands identify opportunities, understand customer behavior, and stay ahead in dynamic markets. NitiGlobal partners with startups and enterprises worldwide, delivering actionable insights, high-quality data, and growth strategies that drive measurable impact. Its diverse service portfolio includes market research, business and management consulting, business intelligence, retail and mystery audits, surveys, data collection, and political consulting and surveys. Team members work closely with clients across industries, contributing to projects that directly influence strategic business outcomes.

Role Description

The Search Engine Optimization Specialist is a full-time, on-site role based in Delhi, OH. The specialist will be responsible for planning and executing SEO strategies that improve organic visibility and drive qualified traffic to NitiGlobal’s online properties. Day-to-day tasks include performing keyword research, conducting SEO audits, optimizing on-page elements, monitoring site performance, and analyzing web analytics data to identify opportunities and measure results. The role also involves managing and refining link-building activities, collaborating with content and marketing teams to align SEO best practices, and staying updated with search engine algorithm changes and industry trends. The specialist will regularly report on SEO performance, provide recommendations for continuous improvement, and support digital initiatives that enhance NitiGlobal’s online presence.

Qualifications

• Strong skills in keyword research and on-page SEO, with the ability to identify high-value search terms and optimize content, metadata, and site structure accordingly.
• Experience conducting comprehensive SEO audits to diagnose technical, content, and structural issues affecting search performance.
• Proficiency in link building strategies, including outreach, acquisition, and maintaining a healthy backlink profile.
• Hands-on experience with web analytics tools (e.g., Google Analytics, Google Search Console) to track performance, generate insights, and support decision-making.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Basic understanding of HTML, CSS, and technical SEO concepts (site speed, mobile optimization, structured data, indexation).
• Strong analytical and problem-solving skills, with attention to detail and the ability to interpret data into clear recommendations.
• Effective communication and collaboration skills to work with content, marketing, and development teams.
• Bachelor’s degree in Marketing, Communications, Business, IT, or a related field, or equivalent practical experience.
• Prior experience in SEO within market research, consulting, or B2B professional services is an advantage.