Digital Media Specialist

DAC; Purchase (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits

PTO / paid time off

Parental leave

Retirement plans

Professional development

Job summary

DAC is seeking a Digital Media Specialist in Purchase, NY to plan, create and execute integrated digital advertising programs across paid search, paid social, and display. You will manage budgets, build scalable campaigns, and produce performance reports for global clients.

Three in-office days per week are required with no remote option. The role emphasizes client collaboration, data-driven optimization, and strong knowledge of Google Ads, Microsoft Ads, and bid management platforms.

Qualifications

• 2–4 years of hands-on paid media experience, agency background preferred.
• Experience leading client relationships, strategy development, and presentations.
• Strong communication and audience-focused messaging.
• Proficiency with bid management platforms and multi-channel campaign setup.
• Ability to analyze data and present insights with clear visuals.

Responsibilities

• Plan, create and execute integrated digital advertising programs across paid search, paid social, and display.
• Generate weekly/monthly reports covering performance across channels.
• Collaborate with internal and external partners to optimize campaigns.
• Expand and improve campaigns based on client needs and performance data.
• Build and maintain campaigns in Google Ads, Bing/Microsoft Ads, YouTube, Facebook, and more.
• Test ad copy and banners; conduct keyword and placement research.
• Implement conversion tracking and traffic through CM360; analyze with Google Analytics.

Skills

Paid media management

Google Ads

Microsoft Ads

Campaign reporting

Budget management

Bid management platforms

Excel / data analysis

Client relations

Campaign optimization

Team collaboration

Tools

DoubleClick

Kenshoo

CM360

Job description

Move Your Career Forward with DAC as a Digital Media Specialist

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

What You’ll Do

• Become an expert in biddable paid media.
• Produce weekly/monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
• Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
• Perform QA on campaign set-up and post-campaign launch.

What You Bring

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
• Involvement in leading client relationship, contributing to strategy, and client presentations.
• Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
• Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
• Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
• Accurately track and maintain budgets across campaigns and on multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns that encompass multiple locations / geos and lines of business.
• Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
• Provide in-depth optimization suggestions based on account performance.
• Perform ad copy testing.
• Perform testing against various ad extensions.
• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
• Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
• Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO, wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive, collaborative, and casual work environment.

How We Work

This role requires three days in-office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $55,000 to $75,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.