Search Engine Optimization Manager

Insight Global; New York (NY); On-site; USD 69,000 - 76,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

HSA, FSA, and DCFSA options

401k with employer matching

Paid time off

Job summary

Insight Global seeks a hands-on Manager, Technical SEO & AI Optimization to lead organic search strategy, technical SEO performance, and app marketplace optimization across a portfolio of large-scale digital products and consumer-facing platforms.

You will improve website health, search visibility, discoverability, and user acquisition across traditional and AI-powered search as well as mobile app marketplaces, partnering with product, engineering, analytics, content, and marketing teams to

Qualifications

• 5+ years of experience in technical SEO supporting large-scale or enterprise digital properties.
• Strong understanding of technical SEO best practices, search engine architecture, and the evolving landscape of traditional and AI-powered search.
• Experience partnering with product, engineering, analytics, content, and marketing teams to drive implementation and measurable results.
• Strong analytical and problem-solving skills, with the ability to prioritize opportunities and evaluate business impact.
• Excellent communication and stakeholder management skills, with the ability to explain technical concepts to both technical and non-technical audiences.
• Experience with SEO tools, analytics platforms, and performance measurement frameworks.

Responsibilities

• Lead technical SEO strategy and execution across enterprise-level websites and digital platforms.
• Identify opportunities to improve search visibility, site health, crawlability, indexation, and organic performance.
• Partner with product and engineering teams to prioritize, implement, and validate technical SEO initiatives.
• Conduct technical audits, performance analysis, and ongoing optimization efforts to support growth objectives.
• Develop optimization strategies for high-priority landing pages, site architecture, and user experiences.
• Collaborate with content, product, and conversion optimization teams to improve metadata frameworks, content discoverability, and scalable search experiences.
• Monitor industry trends, search engine updates, and emerging AI search developments to inform strategy and recommendations.
• Measure, analyze, and communicate SEO performance, opportunities, and business impact to stakeholders.

Skills

Technical SEO

Stakeholder management

Analytical thinking

Cross-functional collaboration

SEO tools

Tools

SEO tools

Job description

• 5+ years of experience in technical SEO supporting large-scale or enterprise digital properties.
• Strong understanding of technical SEO best practices, search engine architecture, and the evolving landscape of traditional and AI-powered search.
• Experience partnering with product, engineering, analytics, content, and marketing teams to drive implementation and measurable results.
• Strong analytical and problem-solving skills, with the ability to prioritize opportunities and evaluate business impact.
• Excellent communication and stakeholder management skills, with the ability to explain technical concepts to both technical and non-technical audiences.
• Experience with SEO tools, analytics platforms, and performance measurement frameworks.

Job Description

We are seeking a Manager, Technical SEO & AI Optimization to lead organic search strategy, technical SEO performance, and app marketplace optimization across a portfolio of large-scale digital products and consumer-facing platforms. This role will be responsible for improving website health, search visibility, discoverability, and user acquisition across traditional search engines, AI-powered search experiences, and mobile app marketplaces.

The ideal candidate is a hands-on technical SEO leader who can partner across product, engineering, analytics, content, and marketing teams to identify growth opportunities, translate insights into actionable requirements, support implementation, and measure business impact.

This role will also drive the development and management of AI agents and automation solutions that enhance SEO workflows, improve operational efficiency, scale analysis, and support data-driven decision making.

Key Responsibilities

Technical SEO Leadership

• Lead technical SEO strategy and execution across enterprise-level websites and digital platforms.
• Identify opportunities to improve search visibility, site health, crawlability, indexation, and organic performance.
• Partner with product and engineering teams to prioritize, implement, and validate technical SEO initiatives.
• Conduct technical audits, performance analysis, and ongoing optimization efforts to support growth objectives.
• Develop optimization strategies for high-priority landing pages, site architecture, and user experiences.
• Collaborate with content, product, and conversion optimization teams to improve metadata frameworks, content discoverability, and scalable search experiences.
• Monitor industry trends, search engine updates, and emerging AI search developments to inform strategy and recommendations.
• Measure, analyze, and communicate SEO performance, opportunities, and business impact to stakeholders.

Compensation:

$50/hr to $55/hr.

Exact compensation may vary based on several factors, including skills, experience, and education.

• Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.