Search Engine Optimization Analyst I

Cox; Atlanta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Search Engine Optimization Analyst I to enhance marketing-related web initiatives. This role involves collaborating with teams to optimize web applications, analyze performance metrics, and implement SEO strategies. The ideal candidate will have a Bachelor's degree or equivalent experience, strong analytical skills, and a passion for digital marketing. Join us to drive customer engagement and sales effectiveness in a dynamic environment.

Benefits

Paid Time Off

Paid Holidays

Bereavement Leave

Voting Leave

Jury Duty Leave

Volunteer Time Off

Military Leave

Parental Leave

Qualifications

• 4 years' experience in a related field can substitute for a degree.

Responsibilities

• Provides SEO support for assigned websites.
• Utilizes white-hat SEO tactics to improve performance.
• Analyzes website performance and recommends improvements.

Skills

Analytical Thinking

Technical Troubleshooting

Collaboration

Education

Bachelor's Degree

Job description

The Search Engine Optimization Analyst I is responsible for ensuring operational efficiency, effectiveness, and the successful execution of marketing-related web initiatives and associated search engine capabilities. This role collaborates with clients and internal teams to develop, build, and support the company's web and internet applications. The position focuses on achieving operational excellence to drive increased customer sales, retention, and overall sales and marketing effectiveness.

PRIMARY DUTIES/KEY RESPONSIBILITES:

1. Provides SEO support for assigned websites / platforms.
2. Leverages analytics platforms to evaluate and understand website performance, including:
   • Organic visits
   • Visitors
   • Form submissions
   • Conversion rate
   • Bounce rate
   • Visibility (keyword ranking data)
3. Formulates data-driven insights about site performance and identifies/recommends areas of opportunity.
4. Utilizes white-hat SEO tactics, including content writing and optimization, metadata optimization, schema markup implementation, and associated methods to understand and improve performance.
5. Troubleshoots negative trends in key performance indicators (KPIs) and search engine visibility.
6. Engages with team members and technical experts to define and implement corrective actions.
7. Studies changes in the industry and keeps tabs on competitors/peers. Monitors the competitive landscape to stay ahead of competitors.
8. Stays abreast of new developments and changes in internet marketing, proactively sharing the best practices, trends, and tips.
9. Other duties as needed or required.

REQUIRED EXPERIENCE:

• Bachelor's degree in a related discipline. The right candidate could also have a different combination, such as 4 years' experience in a related field and no degree.

SPECIALIZED KNOWLEDGE AND SKILLS:

• Foundational skills in analytical thinking, requirements analysis, software installation and support, system and technology integration, and technical troubleshooting.
• Foundational skills in collaborating with intent, driving innovation, focusing on execution, inspiring others, and striving for excellence.

Compensation & Benefits:

Hourly base pay rate is $23.65 - $35.48/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation, including commission and/or incentive programs.

Employees are eligible for a minimum of sixteen hours of paid time off every month and seven paid holidays annually. Additional paid time off may include bereavement leave, voting leave, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States without sponsorship. In California, non-driving candidates who use alternative transportation will be considered.

Application Deadline: 05/18/2025