Search Engine Optimization Analyst

Fisher Investments; Town of Texas (WI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

100% paid medical, dental and vision

50% 401(k) match up to IRS maximum

20 days of PTO plus 10 holidays

Family support programs

Hybrid work-from-home option

Job summary

Fisher Investments in Wisconsin is seeking an SEO Analyst to help execute the firm's search engine optimization and reputation management strategy. You will review content for alignment with assignment requirements, produce reports on performance, collect data on FI and competitor sites, and propose refinements based on observed metrics.

This onsite role with possible hybrid options involves managing projects from planning through deployment, coaching junior teammates, and developing dashboards

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 3+ years of digital organic marketing or public relations experience preferred.
• Strong analytical and quantitative skills with ability to derive insights.
• Excellent verbal and written communication abilities.
• Detail oriented with high accuracy and organization.
• Able to adapt in a fast-paced, team environment.
• Proficient in Microsoft Office.
• Familiarity with HTML, CSS and JavaScript is preferred.
• Experience with SEO tools Screaming Frog, AHREFs, SEMRush, Moz is a plus.

Responsibilities

• Manage program to ensure alignment with business requirements.
• Lead project phases from envisioning through deployment.
• Report project performance to management.
• Identify process improvements and implement solutions.
• Coach, mentor and motivate junior team members.
• Work onsite in a team environment while supporting reputation strategy.
• Perform keyword research and competitive analysis as needed.
• Prepare dashboards and regular reporting for management.
• Coordinate off-page activities like influencer outreach.
• Monitor search results and performance across major channels.
• Maintain documentation related to SEO activities and project plans.

Skills

Digital marketing

Public relations

Analytical thinking

Communication skills

Attention to detail

Time management

MS Office

HTML/CSS/JS basics

SEO tools

Education

Bachelor's degree or equivalent

Tools

Screaming Frog

AHREFs

SEMrush

Moz

Job description

The Opportunity:

The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments' SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors' websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.

The Day-to-Day:

• Manages a program to ensure the elements are completely and efficiently meeting the business requirements
• Manages all phases of various projects from envisioning through deployment
• Reports on project and program performance to LCCD and other management
• Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department
• Coaches, mentors, and motivates junior team members
• Works onsite, under direct supervision, in a team-based and open office environment

Additional responsibilities may include:

• Perform keyword research and competitive analysis
• Prepare dashboards and regular reporting for management
• Coordinate off-page activities like influencer outreach
• Monitor and evaluate search results and performance across the major search channels
• Develops new reports for senior LCCD management
• Maintains specific documentation related to the firm's SEO activities including, but not limited to, policies & procedures, test results, and project plans
• Communicates project updates and outcome to stakeholders outside the Reputation Team

Your Qualifications:

• Bachelor's degree or equivalent combination of education and experience required
• At least 3 years of digital organic marketing, public relations, or equivalent experience preferred
• Highly developed qualitative and/or quantitative skills required
• Ability to analyze various situations and develop creative solutions
• Excellent verbal and written communication skills
• High level of attention to detail
• Ability to adapt to changes in a fast paced, team environment
• Ability to prioritize workload and manage time across various tasks
• Proficient in Microsoft Office software
• Proficient with web technologies such as HTML, CSS, JavaScript preferred
• Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred
• Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER