Search Engine Optimization Analyst

Fisher Investments; Plano (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision premiums (1

401(k) match up to IRS limits

PTO and holidays

Family support programs

Hybrid work option (as applicable)

Job summary

Fisher Investments in Plano, TX is seeking an SEO Analyst to support execution of our SEO and reputation management strategy. This role reviews content for alignment, produces performance reports, and collects data on FI and competitors’ sites to refine strategies.

Working onsite in a team environment, you will document processes, mentor junior colleagues, and coordinate keyword research, dashboards, and off-page activities while communicating updates to stakeholders.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience required.
• At least 3 years of digital organic marketing, public relations, or equivalent experience preferred.
• Highly developed qualitative and/or quantitative skills required.
• Ability to analyze situations and develop creative solutions.
• Excellent verbal and written communication skills.
• High level of attention to detail.

Responsibilities

• Manages a program to ensure elements meet business requirements.
• Manages all phases of projects from envisioning through deployment.
• Reports on project performance to leadership.
• Identifies process improvements and implements solutions.
• Coaches and mentors junior team members.
• Works onsite in a team-based environment.
• Perform keyword research and competitive analysis.
• Prepare dashboards and regular reporting for management.
• Coordinate off-page activities like influencer outreach.
• Monitor and evaluate search results across major channels.

Skills

Bachelor's degree

Digital marketing

Quantitative skills

Qualitative skills

Verbal and written comms

Attention to detail

Time management

Microsoft Office

HTML/CSS/JavaScript basics

SEO tools (Screaming Frog, AHREFs, SEM

Education

Bachelor's degree or equivalent

Tools

Screaming Frog

AHREFs

SEMrush

Moz

Job description

Overview

The Opportunity:

The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments’ SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors’ websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.

The Day-to-Day:

• Manages a program to ensure the elements are completely and efficiently meeting the business requirements


• Manages all phases of various projects from envisioning through deployment


• Reports on project and program performance to LCCD and other management


• Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department


• Coaches, mentors, and motivates junior team members


• Works onsite, under direct supervision, in a team-based and open office environment

Additional responsibilities may include:

• Perform keyword research and competitive analysis


• Prepare dashboards and regular reporting for management


• Coordinate off-page activities like influencer outreach


• Monitor and evaluate search results and performance across the major search channels


• Develops new reports for senior LCCD management


• Maintains specific documentation related to the firm’s SEO activities including, but not limited to, policies & procedures, test results, and project plans


• Communicates project updates and outcome to stakeholders outside the Reputation Team

Your Qualifications:

• Bachelor’s degree or equivalent combination of education and experience required


• At least 3 years of digital organic marketing, public relations, or equivalent experience preferred


• Highly developed qualitative and/or quantitative skills required


• Ability to analyze various situations and develop creative solutions


• Excellent verbal and written communication skills


• High level of attention to detail


• Ability to adapt to changes in a fast paced, team environment


• Ability to prioritize workload and manage time across various tasks


• Proficient in Microsoft Office software


• Proficient with web technologies such as HTML, CSS, JavaScript preferred


• Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred


• Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents


• A 50% 401(k) match, up to the IRS maximum


• 20 days of PTO, plus 10 paid holidays


• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care


• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER