Search Engine Marketing Manager (Remote, Salt Lake City)

Blacksmith Agency LLC; Salt Lake City (UT); Remote; USD 85,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Search Engine Marketing Manager to own paid media for a book of B2B and growing-brand clients. You are the strategic voice at the table, guiding targeting, budgets, roadmaps and client storytelling on calls.

You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, testing, and when to kill a campaign. Build 90-day plans and quarterly narratives, drive account growth and long-term client partnerships.

Qualifications

• 3+ years hands-on Google Ads and Meta; campaigns built and optimized.
• Proven ROAS, CPA or pipeline improvements with client-ready results.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Plan budgets, bidding, targeting, and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps with client storytelling.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Client communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.