Search Engine Marketing Account Manager

Audacy, Inc.; Boston (MA); Remote; USD 55,000 - 65,000; Full time

Job summary

Audacy, Inc. is seeking a Search Engine Marketing Account Manager to oversee client SEM accounts, analyze PPC campaigns, and collaborate with sales teams. This remote position involves strategic oversight and requires a BA degree and experience in digital media. The role offers a competitive salary and comprehensive benefits.

Benefits

Comprehensive benefits package

401(k) retirement plan

Paid time off

Student loan payment assistance

Qualifications

• Paid search or digital media advertising experience preferred.
• Ability to work cross-functionally with sales and account teams.
• Google Ads certification is a plus.

Responsibilities

• Build, monitor, and analyze clients' digital PPC advertising campaigns.
• Provide strategic recommendations for campaign success.
• Serve as the primary contact with the sales team.

Skills

Analytical Skills

Verbal Communication

Written Communication

Education

BS/BA degree

Tools

Google Ads

Bing Ads

Microsoft Office

Google Workspace

Job description

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Overview

Overview

Job Title: Search Engine Marketing Account Manager

Department: Digital

Reporting To: Director, Search Engine Marketing

Employment Type: Full-Time

Location(s): Any of Audacy's 48 markets

Work Arrangement: Remote

Pay Transparency:

The anticipated starting salary range for individuals expressing interest in this position is $55,000.00/Yr. - $65,000/Yr.

Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

Overview:

The Search Engine Marketing (SEM) Account Manager , reporting to the Director, Search, will be responsible for working on client SEM accounts as part of Audacy’s centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors.

As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This individual will be provided day to day oversight and support from the Team Lead, Search Engine Marketing.

This role is open to remote work in any of Audacy's 48 markets.

Responsibilities

What You'll Do:

• Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products
• Design and implement keywords, text ads and account structure to maximize client performance
• Optimize account performance based on industry standards and best practices and exceed client objectives
• Perform budget adjustments to accurately spend the client’s budget throughout a particular month and throughout its full lifespan
• Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential
  
  

Qualifications

Required & Preferred:

• BS/BA degree or relevant experience
• Paid search or digital media advertising experience preferred
• Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
• Working knowledge of Google Ads, Bing Ads, or other PPC platforms
• Proficient in Microsoft office suite and Google Workspace
• Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
• Ability to thrive in a fast-paced, dynamic environment with competing priorities
• Exceptional analytical, verbal, and written communication skills
• Google Ads certified - Google Shopping experience is a plus
• Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus
  
  

Important Notes:

Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.

About Us

Audacy is a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content. Audacy operates one of the country’s two scaled radio broadcasting groups with leading positions across the country’s largest markets, as well as one of the country’s largest podcast networks and the Audacy direct-to-consumer streaming platform. Audacy is a major event producer and a digital marketing solutions provider and is the unrivaled leader in local news and sports radio. Learn more at www.audacyinc.com , Facebook , X , LinkedIn and Instagram .

EEO

Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614 . Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Advertising Services, Online Audio and Video Media, and Technology, Information and Internet

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