Search Analyst

DealerRefresh; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

DealerRefresh is seeking an SEO Analyst to work closely with customers to optimise their websites, measure results and implement successful SEO strategies that maximise performance. You will stay current with search engines, SEM and SEO techniques and demonstrate a track record of increasing relevant traffic from SEO while also managing paid search campaigns to deliver cost savings where appropriate.

The role emphasizes a hands-on approach to client education and ongoing optimisation across

Qualifications

• Bachelor’s degree in a relevant field.
• 2+ years experience providing SEO and SEM services direct to clients.
• SEO and SEM certification.
• Automotive industry knowledge or background is preferred but not required.

Responsibilities

• Development of SEO plans for customers.
• Keyword research, writing and content optimisation.
• Development of linking plans and leverage of other opportunities e.g. social networking.
• Ongoing technical analysis of website performance and fine-tuning of optimisation.
• Integration with paid search activities including reporting on campaigns results.
• Ability to manage multiple PPC campaigns on behalf of clients and to deliver traffic growth through this channel within allocated budgets.
• Educating clients and internal staff on Best Practices and overall benefits of SEO.

Job description

The role of the SEO Analyst is to work closely with customers to optimise their websites, measure and analyse results and implement successful SEO strategies to maximize website performance.

Title:

Search Analyst

Location:

New Jersey, USA

Summary

The role of the SEO Analyst is to work closely with customers to optimise their websites, measure and analyse results and implement successful SEO strategies to maximize website performance. As an SEO Analyst you will have current and detailed working knowledge of search engines, SEM and SEO techniques and strategies. You will have both a track record for delivering increased volumes of relevant traffic from SEO as well as managing successful paid search campaigns including evidence of having delivered cost savings when appropriate.

Responsibilities

• Development of SEO plans for customers
• Keyword research, writing and content optimisation
• Development of linking plans and leverage of other opportunities e.g. social networking
• Ongoing technical analysis of website performance and fine-tuning of optimisation
• Integration with paid search activities including reporting on campaigns results
• Ability to manage multiple PPC campaigns on behalf of clients and to deliver traffic growth through this channel within allocated budgets
• Educating clients and internal staff on Best Practices and overall benefits of SEO

Skills

• Excellent written and spoken English
• Advanced knowledge of search engine optimisation and paid search advertising techniques including integration with off-line campaigns
• Advanced knowledge of web-based technologies, internet applications and protocols (web browsers, email, http, ftp). Knowledge of web display languages (html, CSS)
• Strong customer contact and analytical skills

Experience & Qualifications

• Bachelor’s degree in a relevant field.
• 2+ years experience providing SEO and SEM services direct to clients.
• SEO and SEM certification.
• Automotive industry knowledge or background is preferred but not required.