SDR Team Lead - US

BLP Digital AG; Boston (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental and vision for you and

Life insurance

Disability insurance

Boston office

Job summary

BLP is seeking an SDR Team Lead for the US based in our Boston office. You will hire and ramp 6 to 8 reps, own outbound pipeline for US enterprise manufacturing and procurement, and write the US playbook as you go.

You\'ll work directly with the VP of Business Development and the US country lead, coaching daily, forecasting, and aligning with AEs to ensure a fast, scalable motion in a market we are just entering.

Qualifications

• Experience leading SDR/BDR teams in enterprise B2B SaaS.
• Ability to own and forecast pipeline.
• Strong US market prospecting and stakeholder collaboration.
• Comfort with ambiguity and building processes from scratch.

Responsibilities

• Hire the founding US SDR team of 6 to 8 reps: set the bar, run the interview loop, and decide who enters.
• Own the US SDR pipeline number and forecast it to the VP of Business Development.
• Build the processes: outbound cadence, qualification, SDR-to-AE handoff, and CRM hygiene in HubSpot.
• Coach the team daily: call reviews, weekly 1:1s, and live feedback that turns reps into producers.
• Ramp the team fast with an onboarding you own and improve.
• Adapt the DACH playbook to the US market and own US-specific processes.
• Partner with the US country lead and AEs on targeting and account strategy.

Skills

SDR team leadership

Pipeline forecasting

Coaching

Ambiguity tolerance

US market experience

Tools

HubSpot

Clay

Claude AI

LinkMatch

LinkedIn

Job description

Join BLP and help make the world’s business processes autonomous!

Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.

Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.

BLP is one of Switzerland’s fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich’s Bahnhofstrasse, we’re expanding globally, with a growing presence across Europe and North America.

Join us and help make autonomous operations the new standard.

What this job actually is

This is a build job, and the thing you build is a team.

When you join, BLP has no US pipeline, no US playbook, and a team that is either half-hired or not hired yet. What you get instead: a VP of Business Development who has done this before and works with you directly, a US country lead sitting next to you, and a DACH SDR team whose playbook you can borrow from.

Your job is to act as a Playercoach. Your task is to put 6 to 8 SDRs on the ground in Boston, get them ramped, and own US pipeline as the priority number. You will hire most of the team, coach them daily, and write the US playbook as you go. Some of it you will take from what already works in DACH. A lot of it you will figure out, because nobody here has sold into this market yet. Until the first reps are being hired, you are comfortable being hands on and do the groundwork to create pipeline yourself.

If you want to manage a running team inside a proven motion or spend your day building reports, this is the wrong role. If you want to stand up a motion yourself and own the result, read on.

About the role

As our SDR Team Lead in the US, you own outbound pipeline generation into US enterprise manufacturing and industrial accounts through a team of SDRs you hire, ramp, and lead. You own the US SDR pipeline number, the processes underneath it, and the local playbook.

You report directly to the VP of Business Development, with a dotted line to the US country lead, who you will work with closely on targeting, handoffs, and how the SDR and AE motions fit together. You are the first SDR leader on US soil. Until the team is fully built and running, you are a player-coach: on the phones enough to know what works, and leading the team that scales it.

We will build this together. You own the ground game, I give you feedback, and we iterate fast.

What you’ll do

• Hire the founding US SDR team of 6 to 8 reps: set the bar, run the interview loop, and make the calls on who gets in.
• Own the US SDR pipeline number and forecast it accurately to the VP of Business Development.
• Build the processes: outbound cadence, qualification, SDR-to-AE handoff, and CRM hygiene in HubSpot.
• Coach the team daily: call reviews, weekly 1:1s, and live feedback that turns new reps into producers.
• Ramp the team fast with an onboarding you own and keep improving.
• Adapt the DACH playbook to the US market and own what is genuinely US-specific.
• Partner tightly with the US country lead and the AEs on targeting, account strategy, and how the two motions work together.

What you’ll build

This is the part that separates the role from a standard SDR management seat.

• The US SDR function from scratch: the hiring bar, the ramp plan, the cadence, and the metrics you run the team on.
• The US playbook: which segments respond, which triggers matter, and which openers land with US finance and procurement buyers. You start from DACH and correct it with real US calls.
• The US ICP, validated with RevOps. We go in with a labeled hypothesis based on our DACH profile, and your team’s calls are how we prove or fix it.
• The scorecard and review cadence that make performance visible and coachable, so the second and third hires ramp faster than the first.

The tools

Your team works with a lean outbound stack: HubSpot as the CRM and single source of truth, Clay for enrichment and signal-based prospecting, Claude for research and AI-assisted work, and LinkMatch to keep LinkedIn and HubSpot in sync without manual logging. Outbound today is phone and LinkedIn led. You will help decide what we add as the motion matures.

We’re excited about you because

• You have managed an SDR or BDR team before, ideally in enterprise B2B SaaS, and you have hired and ramped reps yourself rather than inheriting a finished team.
• You have carried and hit a pipeline number as a leader, and you can forecast it honestly.
• You know the US market and US enterprise buyers, ideally with exposure to Finance, Procurement, or Operations personas.
• You coach well. You can sit on a call, name what went wrong, and show the rep a better version, week after week.
• You are comfortable with ambiguity. No inbound, no case studies, and a team you still have to hire does not rattle you, it interests you.
• You build a team culture where high standards and genuine enjoyment live in the same room, and where ramped reps pass on what they learn to the next hires.
• You take ownership, ask for help when you are stuck, act on feedback fast, and hold your team to the same.
• Exposure to ERP, Purchase-to-Pay, or Order-to-Cash processes, or to selling into Finance and Procurement, is a strong plus.

Bonus points

• You have stood up an SDR team in a new market or a new region before.
• You know the ERP domain, or have led teams selling Finance, Procurement, or industrial software.
• You already know HubSpot and Clay, and you have built scorecards and review cadences from scratch.

What you’ll get

• Comprehensive benefits. Medical, dental and vision for you and your family through. Life insurance and short- and long-term disability are fully paid by BLP.
• Location. This role is based in our Boston office. You will spend regular time with the VP of Business Development, your DACH counterparts, and HQ in Zürich.
• A real mandate. You own the US SDR function end to end, with a direct line to the VP of Business Development and the room to build it your way.
• High earning potential. A competitive US leadership package with uncapped commission tied to your team’s performance.
• Room to grow. As the US team scales past this first group, you grow with it. You are early in a market we are only just opening.
• Strong colleagues. You will work alongside people from serious academic and commercial backgrounds who care about doing the work well.

Learn more about BLP and our values at blp.digital/company/careers.