School Marketing and Enrollment Coordinator

Berkeley Charter Education Association; Summerville (SC); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Voluntary benefits

401(k) with employer match

Benefits concierge

Job summary

Berkeley Charter Education Association in Summerville, SC is seeking a School Enrollment and Marketing Coordinator to lead recruitment, enrollment processes, and marketing efforts. You will engage with families, organize tours and events, and maintain accurate databases.

The role requires a Bachelor's in Marketing or Communications, strong communication skills, and the ability to work both independently and with a team, collaborating with the principal and communications team to promote the

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Previous experience in enrollment or marketing within an educational setting.
• Strong written and verbal communication skills.
• Ability to work independently and in a team-oriented environment.
• Knowledge of marketing strategies and social media platforms.

Responsibilities

• Develop and implement strategies to increase student enrollment and attract new families.
• Organize school tours, open houses, school events, and marketing events.
• Maintain an up-to-date database of prospective students and families.
• Collaborate with the communications team to create promotional materials and online content.
• Coordinate outreach efforts with local organizations and community groups.
• Ensure the school’s mission and values are effectively communicated to families and the public.
• Monitor and analyze enrollment trends and adjust marketing strategies as necessary.
• Assist with managing field trip planning, registrations, and logistics.
• Collaborates with the principal on school communication and maintains social media.
• Any other duties as assigned.

Skills

Enrollment management

Marketing strategy

Communication

Team collaboration

Event planning

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

CRM software

Social media platforms

Job description

School Enrollment and Marketing Coordinator

Position Type: Full-Time, Exempt

Reports To: Principal

Position Overview:

The School Enrollment and Marketing Coordinator manages student recruitment and enrollment processes, as well as the school’s marketing and public relations efforts. This role involves outreach to prospective families and maintaining a positive image of the school within the community.

Key Responsibilities:

• Develop and implement strategies to increase student enrollment and attract new families.
• Organize and participate in school tours, open houses, school events, and marketing events.
• Maintain an up-to-date database of prospective students and families.
• Collaborate with the communications team to create promotional materials and online content.
• Coordinate outreach efforts with local organizations and community groups.
• Ensure the school’s mission and values are effectively communicated to families and the public.
• Monitor and analyze enrollment trends and adjust marketing strategies as necessary.
• Assist with managing field trip planning, registrations, and logistics.
• Collaborates with the principal on school communication and maintains social media.
• Any other duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Previous experience in enrollment or marketing within an educational setting.
• Strong written and verbal communication skills.
• Ability to work independently and in a team-oriented environment.
• Knowledge of marketing strategies and social media platforms.

Physical Requirements

While performing the duties of this job, the employee is regularly required to communicate effectively; sit, stand, walk, and use hands to handle or feel objects, tools, or controls. The employee is frequently required to reach with hands and arms and occasionally lift and/or move up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position operates in a professional school environment. The role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and instructional materials. Noise level is typically moderate, but can be higher during student-centered activities or events. Occasional local travel for school-related functions may be required.

FLSA Classification

This position is classified as [Exempt/Non-Exempt] under the Fair Labor Standards Act (FLSA) and is in accordance with applicable federal and South Carolina labor laws.

Disclaimer

This job description is not intended to be a comprehensive list of duties, responsibilities, or working conditions associated with the position. Duties and responsibilities may change with or without notice, in accordance with the needs of Berkeley Charter Education Association and applicable policies. This description does not constitute a contract of employment.

Equal Employment Opportunity Statement

Berkeley Charter Education Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws. We are committed to creating and maintaining an inclusive and diverse workplace environment and comply fully with the South Carolina Department of Education’s nondiscrimination policies.

Berkeley Charter Education Association (BCEA) offers a comprehensive benefits package to eligible full-time employees working 30 or more hours per week.

Benefits include:

• Employer-paid Medical, Dental, and Vision insurance for employees and their eligible dependents
• Life Insurance and Short- and Long-Term Disability Insurance
• Voluntary benefits including Accident, Critical Illness, and Hospital Indemnity coverage
• 401(k) retirement savings plan through Capital Group , with BCEA providing a 100% employer match on employee contributions up to 4% of eligible compensation
• Access to Ask Bennie , a benefits concierge service that assists employees with benefits questions, provider searches, and claims support
• Benefits are subject to eligibility requirements and plan terms and may be modified in accordance with applicable policies.