Sawgrass Equipment- Sales Professional

CORNERSTONE INDUSTRIAL SERVICES LLC; Lakeland (FL); On-site; USD 75,000 - 175,000; Full time

Job summary

Sawgrass Equipment is expanding with a new Lakeland, FL location. We are a family-owned dealer offering Sawgrass line of tractors, mowers, and construction equipment.

This role focuses on bilingual sales leadership, customer-first service, and building lasting relationships with local clients. The position involves in-person customer interactions, demos, quotes, and coordination with management on trade-ins and pricing.

Qualifications

• Strong understanding of compact agriculture and construction equipment.
• Bilingual; ability to communicate with customers in Spanish.
• Experience with negotiation and pricing.
• Proven lead generation skills through cold calling, networking, or events.
• Proficient in using CRM software to manage leads and sales pipeline.
• Ability to close deals and finalize agreements.

Responsibilities

• Actively sell Sawgrass equipment lineup including tractors, mowers, attachments, and construction equipment.
• Evaluate trade-ins and prepare fair offers with management approval.
• Ensure accurate sale pricing tags and paperwork is submitted promptly.
• Provide quotes and demonstrate equipment capabilities to customers.
• Maintain an organized and welcoming sales lot/showroom.
• Develop relationships with existing customers and generate new sales opportunities.

Tools

CRM software

Job description

• Location 304 Winston Creek Parkway,Lakeland, FL, 33810,United States
• Base Pay $75,000.00 - $175,000.00 / Year
• Employee Type Full Time
• Manage Others No

JOB PRIMARY RESPONSIBLITIES

• Actively sell the Sawgrass Equipment lineup of products/services, including and not limited to new/used tractors, mowers, attachments, implements, construction equipment, handheld power equipment, etc.
• Evaluate trade-ins and research comps to prepare fair trade offers to both the company and the customer. All trade offers require management approval.
• Ensure all equipment (new, used, trade, mowers, tractors, etc.) have accurate and up to date sale price tags/hang tags present on equipment.
• Submit all paperwork such as: report of sales, manufacturer warranties, funding requests and the like, in a timely manner.
• Ensure equipment brochures are readily available for customers.
• Maintain sales lot to be a welcoming place for customers, ensuring it is clean and organized.
• Organize models on the lot by series/size/hp to maintain an “easy to walk and shop” lot.
• Maintain sales showroom to be a welcoming place for customers.
• Strive to capture every possible sale or opportunity.
• Meet, discuss products, provide information/demonstrations of represented equipment, and provide quotes to customers interested in Sawgrass's full line of products and services.
• Prepare and deliver quotes for all equipment.
• Utilize offered Customer Relationship Management Software to effectively represent Sawgrass to clientele/prospective clients.
• Develop strong ties with existing customers in the Territory.
• Professional development through attendance at sales meeting, seminars, training courses, etc.
• Involvement in open houses, info-seminars, trade shows and other customer related programs.
• Create and maintain social media postings regarding equipment sales and promotions.
• Assist A/R in the collection of past due invoices as necessary.
• Other duties may be required for the success of this position.
• Do your best to provide “White Glove” customer service in our “Farm Glove” environment.

GENERAL JOB DUTIES OF ALL SAWGRASS EMPLOYEES:

• Assists team members with any necessary and essential task to ensure a fully functional organization.
• Provide excellent customer service, with a highly positive and friendly approach.
• Carry out all company Core Values and be available and ready to assist with any other appropriate job task.
• Other duties as assigned.

Requirements

• Strong understanding of the compact agriculture and construction equipment, including specifications, functions, and applications.
• Effective communication skills with ability to explain complex products clearly to potential customers and listen effectively to understand their needs. Strong recommendation for bilingual; ability communicate with customers in Spanish language.
• Experience with negotiation skills and familiarity with negotiating prices, terms, and conditions in a way that benefits both the customer and the organization.
• Skills in identifying and pursuing new leads, whether through cold calling, networking, trade shows, or referrals.
• Proficiency in using CRM software to track interactions, manage leads, and monitor sales pipelines.
• Ability to close deals, overcoming objections, and finalizing agreements.
• Ability to assess the customer’s needs and provide tailored equipment recommendations.
• Handling any issues customers may face during or after the sales process.
• Providing post-sale support, answering questions, and ensuring customer satisfaction to build long-term relationships.
• Strong teamwork abilities and willingness to be committed to team success.
• Valid driver's license

Physical Requirements

• Standing and walking: Ability to spend portions of the day standing, walking around equipment, job sites, dealerships, or trade shows.
• Driving: Ability to drive regularly to customer locations, job sites, and demonstrations.
• Climbing and maneuvering: Depending on the equipment, you may need to climb steps, ladders, platforms, or enter/exit machinery.
• Lifting and carrying: Occasional lifting of sales materials, tools, samples, or equipment components—often around 20–50 pounds.
• Reaching and bending: Ability to inspect equipment, point out features, read controls, and access different parts of machinery.
• Outdoor work: Sometimes required to work outside in heat, cold, rain, dust, or uneven terrain.
• Visual ability: Sufficient vision to inspect equipment, read specifications, operate a vehicle safely, and identify mechanical features or defects.
• Hearing and communication: Ability to hear and communicate with customers, coworkers, and technicians, sometimes in noisy environments.
• General mobility: Ability to move safely around large machinery and potentially busy construction, agricultural, or industrial sites.

Sawgrass Equipment is hiring another motivated Sales Professionals to join our new Lakeland, FL location!

We are a family-owned and operated equipment sales and service company based in Dry Ridge, KY. We're a group of Blue-Collar Professionals on a mission to help other Blue-Collar Pros with their compact construction and agricultural endeavors. With three locations in KY and OH, we are so excited for the new Sawgrass location in Lakeland. For the past three years, we’ve been recognized as one of the “Best Places to Work in KY,” and we’re committed to bringing this mentality of a desirable workplace to Central Florida!

We are looking for a bilingual sales professional to help us strongly connect to our valuable customers!

As the #1 Selling Multi-Store dealer for Bad Boy Tractors (2025) and #1 Selling New Holland Construction Dealer in the US (2025), Sawgrass's parent company, Cornerstone Equipment, offers an exciting opportunity for sales professionals who are passionate about helping customers find the perfect solutions for their needs.

We pride ourselves as being Blue Collar Professionals and are seeking individuals who bring energy, integrity, and a strong customer-first mindset. If you’re driven, personable, and ready to build lasting relationships while representing some of the best equipment in the industry, we want to hear from you!

*Sales Professionals earn a base salary, plus biweekly commissions and manufacturer spiffs.*