SALT XC - Retail Media Search Manager

SALT XC; Northern (KY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Fully remote work

Medical and dental coverage

Retirement with employer matching

Job summary

Salt XC is seeking a seasoned Retail Media Search Manager to lead strategy, execution, and team development across major retail platforms including Walmart Connect, Target Roundel, and Amazon Ads. This role is fully remote in the US, with responsibility for senior client relationships and scalable playbooks.

You will mentor 1–3 associates, develop onboarding materials and playbooks, and drive future opportunities with emerging platforms, tools, and trends.

Qualifications

• 5+ years of hands-on paid search experience with at least 2 years managing retail media campaigns across Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
• Skai Certification required; proven ability to guide and train others on platform mechanics and optimization strategy.
• Experience mentoring junior team members and presenting to senior stakeholders.

Responsibilities

• Lead and mentor a team of 1-3 Retail Media Search Associates with day-to-day direction and growth.
• Develop client strategies across Walmart Connect, Roundel, and Amazon Ads to meet business goals.
• Manage bidding, budgeting and optimization for campaigns with hands-on precision.
• Monitor performance, provide insights, and escalate complex issues when needed.
• Collaborate with cross-functional teams to align retail search with broader media plans.

Skills

Paid search

Retail media

Walmart Connect

Target Roundel

Amazon Ads

Skai Certification

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Excel

Google Sheets

Job description

ROLE: RETAIL MEDIA SEARCH MANAGER TEAM: MEDIA LOCATION: US (REMOTE)

COMPANY OVERVIEW

AtSalt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW

We are seeking an experiencedRetail Media Search Manager to lead strategy, execution, and team development across retail media platforms. The ideal candidate brings deepexpertisein Walmart Connect, Target Roundel, and Amazon Ads - combined with the ability to lead a small team, own senior client relationships, and build the scalable playbooks that elevate how we work. A Skai Certification isrequired.

CORE RESPONSIBILITIES

• Lead and mentor a team of 1-3 Retail Media Search Associates, providing day-to-day direction, performance feedback, and career development support.
• Set quality standards and review processes to ensure consistent,accuratecampaign execution across all team accounts.
• Build onboarding materials, training guides, andoptimizationplaybooks to scale team capabilities and reduce reliance on institutional knowledge.
• Identifyskill gaps on the team and partner with leadership to address them through coaching, training, or resource development.

Strategic Planning & Client Ownership

• Develop retail media strategies grounded in client business goals, category dynamics, and competitive landscape - across Walmart Connect, Target Roundel, and Amazon Ads.
• Own senior client relationships independently: present strategy, performance insights, and growth recommendations with confidence and authority.
• Proactively surface growth opportunities and bring forward-looking POVs on emerging platforms, tools, and retail media trends.

Campaign Execution & Optimization

• Personally manage a portfolio of retail media search campaigns - handling daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements with hands-on precision.
• Oversee and quality-check campaign execution across the broader team portfolio, ensuring consistent accuracy and on-time delivery.
• Identify cross-portfolio patterns and apply learnings systematically to raise performance across all accounts.
• Serve as the escalation point for complex campaign issues; troubleshoot and resolve with minimal disruption to client delivery.
• Use consumer behavioUr data, top-of-search tactics, and platform capabilities to drive continuous improvement in paid search outcomes.

Reporting & Insights

• Ensure high-quality performance reporting across all team accounts - monthly, quarterly, and mid-year - highlighting key trends, category influences, and actionable recommendations.
• Synthesize patterns across the portfolio and translate findings into strategic guidance for both clients and internal stakeholders.
• Monitor marketplace events (e.g., seasonal trends, category promotions, platform updates) and develop proactive response frameworks for the team.

Cross-Functional Collaboration

• Partner with Media Strategy, Analytics, and Account Management to align retail search execution with broader media planning and clientobjectives.
• Contribute to Salt Media's Retail Media practice by sharing POVs on platform developments, test-and-learn results, and emerging best practices.
• Collaborate with cross-functional partners to ensure all deliverables are coordinated, on-brand, and delivered on time.

REQUIREMENTS

• 5+ years of hands-on paid search experience, with at least 2 years managing retail media campaigns across Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
• Skai Certificationrequired;proven ability to guide and train others on platform mechanics and optimization strategy.
• Experience managing or mentoring junior team members; comfortable providing direct feedback and supporting professional growth.
• Strong strategic thinking - able to connect campaign-level performance to broader client business goals and translate data into clear recommendations.
• Excellent communication and presentation skills; comfortable leading client conversations with senior stakeholders.
• Proficient in Excel/Google Sheets for data analysis, trend identification, and client-facing performance reporting.
• Highly organized, with the ability to oversee multiple accounts and manage competing priorities across a team.
• Agency backgroundstronglypreferred.
• Open to Canadian candidates. This role is fully remote.
• Bachelor's degree in Marketing, Business, Advertising, or related field preferred.

We don't just talk about balance, growth, and culture, we build for it:

• Work-Life Flexibility: Fully remote work, up to 28 paid days off and winter holiday shutdowns
• Comprehensive Coverage: Choice of medical plan options via Cigna, dental and vision coverage, employer-paid life and disability insurance, retirement savings with company matching and health spending account options.
• Growth-Driven Culture: Dedicated Salt Days, learning access and formal leadership development.
• Celebration-First Mentality: Legendary team trips, seasonal socials and Salt Swag thatrepsyour squad.
• Real Rewards: Referral and new business bonuses, phone reimbursements to support your everyday work, exclusive lifestyle perks and personalized wellness options.
• Culture of Belonging: DEI programs, active ERGs and a workplace where every voice counts.

WHAT WE STAND FOR

• Salt of the Earth: We lead with humility, honesty, and heart - always.
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
• Make Things Better: We're resolution-seekers, always pushing for smarter ways forward.
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $85,000-$110,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT's total rewards program. Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.