Salesperson

Hallmark Auto Group LLC; Franklin (TN); On-site; USD 42,000 - 60,000; Full time

Job summary

Hallmark Auto Group LLC is seeking a dynamic sales consultant to guide customers through online and in-person vehicle exploration. You will use modern tools to showcase features, follow up transparently, and deliver memorable delivery days for buyers.

We value character, energy, and a love for learning over prior automotive experience, and we provide training to develop essential sales and communication skills. This role emphasizes relationship-building with customers and colleagues.

Qualifications

• Must have strong customer-relations skills and communication abilities.
• Basic computer skills and familiarity with online/in-store sales tools.
• Eligible to qualify for a sales license.
• Valid driver's license with clean MVR.

Responsibilities

• Drive sales by guiding customers through online and in-person vehicle exploration.
• Maintain awareness of inventory, features, and how they benefit customers.
• Explain depreciation, equity, and financing options clearly.
• Build relationships through follow-ups and customer relations.
• Collaborate with team to meet dealership productivity standards.
• Follow safety policies and report accidents promptly.
• Set personal income goals aligned with dealership expectations.

Skills

Customer relations

Communication

Sales license eligibility

Valid driver's license

MVR clean

Education

High School Diploma or GED

Sales license eligibility

Job description

Ditch the "Car Salesman" Stereotype. Become a Trusted Guide.

We are hiring an sales consultants who cares more about people than just closing deals. If you are tired of the old-school, high-pressure dealership culture and want to build a lucrative career based on honesty, relationships, and cutting-edge tech , you belong here.

What Youll Do

- Humanize the Buying Journey: Guide customers through online and in-person vehicle exploration, matching cars to their actual daily lifestyle needs.

- Master the Digital Showroom: Create authentic, short-form video content and follow up with transparency using modern SMS and CRM tools.

- Deliver "Instagram-Worthy" Delivery Days: Turn the exciting moment of buying a car into a memorable, and celebration worthy event for the customer.

Ready to Drive Your Career Forward?

No previous automotive sales experience? No problem. We look for character, energy, a LOVE for learning and communication skills—we can teach you the rest.

JOB DUTIES

- Sales efficiency through product knowledge, company standards, and customer/company expectations

- Keep abreast of incoming inventory, features, accessories, etc. and how they benefit the customer

- Know and understand equity and values, and be able to explain depreciation to the customer

- Customer relations

- Team efforts

- Follow up

- Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor

- Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.

POSITION REQUIREMENTS

- High School Diploma or GED

- Customer relations experience

- Must be able to qualify for a Sales license

- Valid drivers license

- Clean MVR – Demo vehicles (including test drives)

- Exceptional industry knowledge – makes, models, features, etc.

- Professional appearance

- Basic computer skills

Qualifications

CHARACTERISTICS

- Modesty – customers do not respond well to bravado and arrogance

- Conscientiousness

- Achievement Orientation

- Self-Motivated - Not easily Discouraged

- Business acumen – focused on building repeat customers & referrals

- Excellent Listener

- Accountability

SKILLS & QUALIFICATIONS

- Ability to decipher quickly customer needs.

- Listens more than they speak

- No supervisory responsibility

- Regular and substantial contact with others

- Contacts usually involve discussions related to policies and programs and may include proposal or presentation writing, negotiation with vendors, and the like.

- Handles sensitive, complex, and/or confidential information.

- Requires moderate interpersonal and communication skills to ensure that customer requests or needs are met.

- Acknowledges and clarifies customer inquiries, requests, or complaints to ensure that needs are identified, documented and addressed.

- Tasks are multiple and focus more on single processes. Work is sometimes standardized and sometimes varied.

- There is no responsibility for budget, revenues and/or expenditures.

- Performs duties within scope of general Company policies, procedures and objectives.

- Analyzes problems and performs needs assessments.

- Uses judgment in adapting broad guidelines to achieve desired result.

- Regular exercise of independent judgment within accepted practices.

- Makes recommendations that affect policies, procedures and practices.

- Refers exceptions to policy and procedures to the supervisor.

- A Natural Connector: You actively listen, find common ground easily, and treat customers like neighbors, not targets.

- Tech-Savvy & Forward-Thinking: You understand the modern digital landscape. You're comfortable creating quick walkaround videos (https://www.google.com/goto?url=CAESrAEB6zswFULwSmKfzdxsmIybUb6tOpkQBsPqGTI_jrQ5pVcPM2pLFIiCjm7Imjcfhhou0RvUsnnQ5n3aQA4sjybUU04UkQmVg6hT3d4oECpQa-GK8WljOM3FQckaSyvBxh0IDueiOcH1T5fJvWw048oQdD6eoORBXcQMjZimqJQxp76GtMHzrdSo_MN3krGZvD1vIxuz5goB5y6NdHO1LCU_4HKGxAaFFQv8sxDP) or using social media to highlight cool vehicle features.

- An Educator, Not a Negotiator: You prefer helping buyers navigate options, transparent pricing, and EV/hybrid tech over playing "pricing games."

- Driven by Growth: You want to build a personal brand within our dealership network.

PHYSICAL REQUIREMENTS

- Work involves some exposure to moderate risk of accident and requires following basic safety precautions.

- Position requires occasional or frequent moderate physical activity which includes 40% walking, 45% standing, 5% lifting, and 10% sitting.