Salesperson

HALLMARK AUTO GROUP LLC; Birmingham (AL); On-site; USD 35,000 - 52,000; Full time

Job summary

Hallmark Auto Group LLC is hiring a sales consultant who cares about people and relationships, not just deals. You will guide customers through online and in-person vehicle exploration, using digital tools to build honest connections and transparent pricing.

The role emphasizes modern selling methods, video content, and respectful communication, with training provided. A valid license and driver’s license are required, with no prior automotive sales experience necessary.

Qualifications

• High School Diploma or GED required.
• Must be able to qualify for a Sales license.
• Valid driver’s license and clean MVR.
• Strong interpersonal and communication skills.
• Experience with CRM and digital tools is a plus.

Responsibilities

• Guide customers through online and in-person vehicle exploration.
• Build trust through honesty, relationships and tech.
• Create short-form video content for the digital showroom.
• Follow up with customers using modern SMS/CRM tools.
• Meet dealership standards and safety policies.

Skills

Customer relations experience

Professional appearance

Basic computer skills

Excellent listener

Strong communication

Growth mindset

Education

High School Diploma or GED

Tools

CRM software

Job description

Job Details: Level: Experienced, Job Location: Hallmark - Birmingham - Birmingham, AL, Position Type: Full Time, Education Level: High School, Salary Range: Undisclosed, Travel Percentage: None, Job Shift: Day, Job Category: Retail, Ditch the "Car Salesman" Stereotype. Become a Trusted Guide.

We are hiring an sales consultants who cares more about people than just closing deals. If you are tired of the old-school, high-pressure dealership culture and want to build a lucrative career based on honesty, relationships, and cutting-edge tech, you belong here.

What You’ll Do

• Humanize the Buying Journey: Guide customers through online and in-person vehicle exploration, matching cars to their actual daily lifestyle needs.
• Master the Digital Showroom: Create authentic, short-form video content and follow up with transparency using modern SMS and CRM tools.
• Deliver "Instagram-Worthy" Delivery Days: Turn the exciting moment of buying a car into a memorable, and celebration worthy eventfor the customer.

Ready to Drive Your Career Forward?

• No previous automotive sales experience? No problem. We look for character, energy, a LOVE for learning and communication skills—we can teach you the rest.

JOB DUTIES

• Sales efficiency through product knowledge, company standards, and customer/company expectations
• Keep abreast of incoming inventory, features, accessories, etc. and how they benefit the customer
• Know and understand equity and values, and be able to explain depreciation to the customer
• Customer relations
• Team efforts
• Follow up
• Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor
• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.

POSITION REQUIREMENTS

• High School Diploma or GED
• Customer relations experience
• Must be able to qualify for a Sales license
• Valid driver’s license
• Clean MVR – Demo vehicles (including test drives)
• Exceptional industry knowledge – makes, models, features, etc.
• Professional appearance
• Basic computer skills

Qualifications: CHARACTERISTICS

• Modesty – customers do not respond well to bravado and arrogance
• Conscientiousness
• Achievement Orientation
• Self-Motivated - Not easily Discouraged
• Business acumen – focused on building repeat customers & referrals
• Excellent Listener
• Accountability

SKILLS & QUALIFICATIONS

• Ability to decipher quickly customer needs.
• Lists more than they speak
• No supervisory responsibility
• Regular and substantial contact with others
• Contacts usually involve discussions related to policies and programs and may include proposal or presentation writing, negotiation with vendors, and the like.
• Handles sensitive, complex, and/or confidential information.
• Requires moderate interpersonal and communication skills to ensure that customer requests or needs are met.
• Acknowledges and clarifies customer inquiries, requests, or complaints to ensure that needs are identified, documented and addressed.
• Tasks are multiple and focus more on single processes. Work is sometimes standardized and sometimes varied.
• There is no responsibility for budget, revenues and/or expenditures.
• Performs duties within scope of general Company policies, procedures and objectives.
• Analyzes problems and performs needs assessments.
• Uses judgment in adapting broad guidelines to achieve desired result.
• Regular exercise of independent judgment within accepted practices.
• Makes recommendations that affect policies, procedures and practices.
• Refers exceptions to policy and procedures to the supervisor.
• A Natural Connector: You actively listen, find common ground easily, and treat customers like neighbors, not targets.
• Tech-Savvy & Forward-Thinking: You understand the modern digital landscape. You're comfortable creating quick walkaround videos or using social media to highlight cool vehicle features.
• An Educator, Not a Negotiator: You prefer helping buyers navigate options, transparent pricing, and EV/hybrid tech over playing "pricing games."
• Driven by Growth: You want to build a personal brand within our dealership network.

PHYSICAL REQUIREMENTS

• Work involves some exposure to moderate risk of accident and requires following basic safety precautions.
• Position requires occasional or frequent moderate physical activity which includes 40% walking, 45% standing, 5% lifting, and 10% sitting.