Salesforce Platform Lead

Talent Development; Alexandria (VA); Hybrid; USD 125,000 - 145,000; Full time

Job summary

The Association for Talent Development (ATD) in Alexandria, VA, is seeking a Salesforce Platform Lead to own the security, data governance, and integration strategy for our Salesforce environment. You will partner with Workday and OMS teams to define and enforce platform-wide standards and act as the central technical owner for CRM/data architecture.

In this role, you will lead platform administration, release management, and mentorship of the Salesforce Administrator, shaping governance as

Qualifications

• 7+ years Salesforce admin/architecture with platform-owner experience.
• Certified Salesforce Advanced Administrator; additional certs preferred.
• Strong data governance, security, and multi-department implementations.

Responsibilities

• Own org-wide security model and access governance.
• Design data governance, quality, deduplication processes.
• Architect integrations between Salesforce and Workday/OMS.
• Own release management, sandbox strategy, and deployment governance.

Skills

Salesforce architecture

Security architecture

Data governance

REST/SOAP APIs

Middleware tools

Integration

Release management

Mentorship

Workday integration

Education

Salesforce Advanced Administrator

Platform App Builder

Sales Cloud Consultant

Tools

Confluent

MuleSoft

Dell Boomi

Job description

## Salesforce Platform LeadApply: US VA Alexandria: Full time: Posted 30+ Days Ago: JR8-2026Current ATD Employees, click here to apply via your Workday account.## Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!**Job Description:****About ATD**The Association for Talent Development (ATD) is the premier membership organization for professionals in the learning and talent development field. Our mission is to create a world that works better by empowering professionals to develop talent in the workplace. Through training programs, membership, globally recognized certifications and events. We support individuals and organizations in talent development, to perform at the highest level.**About the Role**The Financial & HR Technology team supports the organization's core business systems, Workday HCM/FIN and Salesforce, and owns the architecture, security, integration, and governance of these platforms as the company scales and transforms its revenue operations. As Salesforce transitions from a department-level sales tool to the organization's central CRM, this team is expanding to provide the technical depth and governance structure that shift requires.We are seeking a **Salesforce Technical Lead** to serve as the central technical owner of our Salesforce environment. This role goes beyond traditional Salesforce administration: you will architect our security model, data governance standards, and integration strategy as Salesforce becomes the system of record for customer and prospect data across an evolving technical environment.You will work closely with our technology team to manage data flows between Salesforce and other applications, including our OMS and Workday, and you will partner with our existing Salesforce Administrator, who continues to support day-to-day needs for the Enterprise Sales team, to establish and enforce platform-wide standards.This is a highly visible, high-ownership role for someone who wants to build a governance and technical function from the ground up rather than maintain an existing one.**What You’ll Do****Platform Architecture & Security*** Develop and own the org-wide security model: profiles, permission sets, permission set groups, role hierarchy, sharing rules, and org-wide defaults* Establish data access governance standards as multiple business units and teams onboard to Salesforce* Conduct periodic security and access audits**Data Governance*** Define and enforce data quality standards, deduplication processes, and field-level governance* Partner with the IT team and business stakeholders to determine system-of-record ownership for shared data domains (e.g., employee/org data, customer master data)* Establish data management policies to support a global, multi-department Salesforce user base* Ensure platform practices align with relevant data privacy and compliance requirements (e.g., SOC 2, GDPR/CCPA)**Integration & Technical Architecture*** Design, build, and maintain integrations between Salesforce and other systems, including Workday and Fluent* Own API strategy and middleware usage (e.g., Confluent, MuleSoft, Dell Boomi, or equivalent) for Salesforce-connected systems* Partner with the IT team on bidirectional data flows (e.g., CRM data, order data, Salesforce provisioning, user lifecycle)**Platform Administration & Release Management*** Own the Salesforce release management process, including sandbox strategy, change sets/DevOps tooling), and deployment governance* Define and maintain a data backup and disaster recovery strategy for the platform* Manage Salesforce license allocation and cost optimization as adoption expands* Provide technical oversight and mentorship to the Salesforce Administrator, who continues to manage day-to-day Sales team support* Serve as the escalation point for complex configuration, security, or integration issues* Support the expansion of Salesforce usage across teams and business units beyond Sales, including training and enablement for new user groups* Develop scalable admin processes and documentation to support a growing, distributed user base**What We’re Looking For*** 7+ years of Salesforce administration/architecture experience, including at least 2 years in a platform-owner or lead capacity (not solely front-line business support)* Salesforce Advanced Administrator certification required; Platform App Builder or Sales Cloud/Service Cloud Consultant certifications strongly preferred* Demonstrated experience designing security architecture at scale (org-wide defaults, complex sharing rules, permission set groups), not just user and license management* Hands-on integration experience: REST/SOAP APIs and middleware tools such as Confluent, MuleSoft, Dell Boomi, or similar* Experience supporting multi-department or global Salesforce implementations* Strong understanding of data governance principles, including data quality, deduplication, and master data management concepts* Excellent cross-functional communication skills; ability to work closely with Workday and other systems counterparts**Preferred Qualifications*** Experience working on Salesforce initiatives involving ERP (such as Workday) and/or OMS platforms (e.g., integrations, implementations, enhancements, provisioning)* Familiarity with Workday data structures (organizations, security groups) as they relate to CRM provisioning* Background supporting both Sales Cloud and additional clouds (Service Cloud, Data Cloud, etc.) as adoption expands* Salesforce architect-track certifications (e.g., Sharing and Visibility Architect, Data Architect, Integration Architect, or Application/System Architect)* Hands-on experience with a master data management (MDM) tool or process* Exposure to emerging Salesforce capabilities such as Data Cloud or Agentforce, and a point of view on governing AI-driven features**Why Join Us*** Opportunity to work on impactful technology initiatives that support the organization’s mission* Collaborative team environment with strong cross-functional partnership* Exposure to a wide range of systems, projects, and stakeholders* Opportunities for growth and development within enterprise applications.**Our Work Environment...*** The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA.* Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.* We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.* We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.If you are interested in this position, or ATD in general, we want to talk with you!\\**Salary Range: [$125,000]–[$145,000]. Starting salary will be based on the selected candidate’s experience, qualifications, and skills.* \\***Benefits:**Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!* Medical, dental, and vision benefits* Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)* 403(b) plan options with 6% company match and immediate vesting on employee contributions* Flexible Spending and Health Savings accounts* Unlimited Professional Development through ATD (classes, certifications, resources, etc.)* Wellness library and events (virtual and in-person)* On-site gym* Basic and supplemental life insurance coverages* Accident, critical illness, and hospital indemnity* Company paid Teladoc visits* New parent benefits* Short- and long-term disability* Employee discount program (Tickets at Work, Verizon, Hertz, and more)* Pet insurance**EEO Statement:**ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.**Need Assistance:** ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [e-mail] or you may call us at 1.800.628.2783.