Salesforce Marketing Cloud- Personalisation Developer(6-9yrs)

Infrabyteits; United States; In loco; USD 120.000 - 180.000; Part-time

Descrizione del lavoro

Infrabyte Technology Solution Pvt Ltd is seeking a Salesforce Marketing Cloud Personalization Developer for a fully remote contract role. The candidate will design and implement real-time personalization across web and digital channels, leveraging Interaction Studio and Einstein-powered recommendations.

Required are 6+ years in Salesforce Marketing Cloud, strong experience with personalization, segmentation, APIs, and integrations within enterprise environments.

Competenze

• 6+ years of experience in Salesforce Marketing Cloud and personalization platforms.
• Hands-on in Salesforce Marketing Cloud Personalization (Interactions Studio/Evergage).
• Experience with real-time engagement, audience segmentation, and personalized experiences.

Mansioni

• Design, develop, and implement personalized customer experiences using Salesforce Marketing Cloud Personalization.
• Configure and manage web and mobile personalization campaigns and content.
• Integrate with Salesforce CRM and other enterprise apps; work with REST APIs and data exchange.
• Monitor performance, perform A/B testing, and optimize engagement and conversions.

Conoscenze

Salesforce Marketing Cloud Personaliz

Sitemap Configuration

Campaign Development

Segmentation

APIs & Integrations

Data Management

Salesforce Ecosystem

Descrizione del lavoro

Infrabyte Technology Solution Pvt Ltd | Contract

Infrabyte Technology Solution combines expertise and experience as a Salesforce Partner. The company’s speciality guides its customers through the transformation process by advising them on the best strategies for the implementation of Salesforce solutions. Customers’ needs can be met ad-hoc through customer configuration or customisation. The consultants, business analysts and developers have a large number of certifications and are therefore ready to design and implement the most innovative and complex projects in the field of salesforce technology.

Job Description

This is a remote position.

Job Description: Salesforce Marketing Cloud – Personalization Developer

Job Title: Salesforce Marketing Cloud – Personalization Developer

Experience: 6+ Years

Employment Type: Contract

Work Mode: 100% Remote

Job Summary

We are looking for an experienced Salesforce Marketing Cloud Personalization Developer with 6+ years of experience in Salesforce Marketing Cloud and customer personalization technologies. The ideal candidate should have strong hands-on experience in Salesforce Marketing Cloud Personalization (formerly Interaction Studio / Evergage), real-time customer engagement, behavioral tracking, audience segmentation, and personalized customer experiences across web and digital channels.

The candidate will be responsible for designing, developing, implementing, and optimizing personalized customer journeys and experiences using customer behavioral data, real-time events, integrations, and personalization strategies.

Key Responsibilities

Design, develop, and implement personalized customer experiences using Salesforce Marketing Cloud Personalization.

Configure and manage web and mobile personalization campaigns, experiences, and targeted content.

Implement website tracking, behavioral event collection, identity resolution, and customer profile management.

Develop and configure campaigns, segments, triggers, and real-time personalization strategies based on customer behavior.

Configure and maintain Sitemap implementations, event tracking, catalog objects, and interaction models.

Integrate Salesforce Marketing Cloud Personalization with Salesforce CRM, Marketing Cloud Engagement, and other enterprise applications.

Work with REST APIs, web services, and data integration mechanisms to enable seamless data exchange.

Build audience segments using customer attributes, behavioral signals, and engagement data.

Implement Einstein-powered recommendations, predictive personalization, and product or content recommendations where applicable.

Collaborate with marketing, business, analytics, and technical teams to translate business requirements into technical solutions.

Troubleshoot tracking issues, campaign execution problems, integration failures, and personalization defects.

Monitor campaign performance, conduct A/B testing, and optimize customer engagement and conversion rates.

Ensure data quality, implementation accuracy, performance, and adherence to privacy and consent requirements.

Participate in technical discussions, code reviews, documentation, testing, and production deployments.

Required Technical Skills

Salesforce Marketing Cloud Personalization: Strong hands-on implementation and development experience.

Sitemap Configuration: Experience implementing and maintaining sitemaps, event tracking, and web personalization tracking.

Campaign Development: Experience configuring campaigns, experiences, triggers, and personalized content.

Segmentation: Knowledge of audience segmentation, behavioral targeting, customer profiles, and real-time personalization.

APIs and Integrations: Experience with REST APIs, JSON, web services, and third-party system integrations.

Data Management: Understanding of customer data models, identity management, behavioral data, and catalog data.

Salesforce Ecosystem: Experience integrating Salesforce Marketing Cloud Personalization with Salesforce CRM and other Salesforce products.

Preferred Skills

Experience with Salesforce Marketing Cloud Engagement, Journey Builder, Data Extensions, and Contact Builder.

Exposure to Salesforce Data Cloud and customer data activation.

Experience with Einstein recommendations, predictive models, and AI-driven personalization.

Experience with e-commerce personalization, product recommendations, and digital customer experience optimization.

Familiarity with Git, CI/CD processes, Agile methodologies, and release management.

Experience and Qualifications

6+ years of overall experience in Salesforce Marketing Cloud, personalization platforms, or related digital marketing technologies.

Strong hands-on experience with Salesforce Marketing Cloud Personalization implementations.

Experience delivering personalization solutions in enterprise environments.

Excellent analytical, debugging, problem-solving, and communication skills.

Ability to work independently in a remote, client-facing project environment.