Salesforce Marketing Cloud Specialist

Robotics Prcocess Automation, LLC; Houston (TX); On-site; USD 80,000 - 100,000; Full time

Job summary

A technology solutions provider located in Houston, Texas, is seeking an experienced Salesforce Marketing Cloud specialist. This role includes gathering requirements, managing multi-channel campaigns, and ensuring compliance with email marketing regulations. Candidates should have a Bachelor's degree and at least 3 years of hands-on experience with Salesforce Marketing Cloud. This position offers a collaborative environment and opportunities for career growth.

Qualifications

• 3+ years of hands-on experience with Salesforce Marketing Cloud.
• Proficiency in Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of segmentation and campaign reporting.

Responsibilities

• Partner with business stakeholders to gather requirements.
• Build and manage multi-channel campaigns and automations.
• Create and manage data extensions and audience segmentation.

Skills

Salesforce Marketing Cloud

Data management

HTML

AMPscript

SQL

Email marketing

Communication

Education

Bachelor's degree in Marketing or Information Systems

Tools

Jira

Salesforce Marketing Cloud tools

Job description

• Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions.
• Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio.
• Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications.
• Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement.
• Configure advanced personalization and automation using AMPscript, SQL, and HTML.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
• Generate reports and dashboards to track campaign performance, user engagement, and overall effectiveness.
• Collaborate with Salesforce admins and developers to integrate Marketing Cloud with CRM and other platforms.
• Maintain documentation of campaigns, workflows, and technical processes to support knowledge sharing.
• Stay current on Salesforce Marketing Cloud product updates and digital marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Information Systems, or related field.
• 3+ years of hands‑on experience with Salesforce Marketing Cloud.
• Proficiency with Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of data management, segmentation, and campaign reporting.
• Experience with HTML, AMPscript, and SQL for customization.
• Familiarity with mobile, SMS, and multi‑channel campaign execution.
• Strong communication and collaboration skills, with the ability to work across technical and business teams.
• Experience with Agile methodologies using tools such as Jira.

Preferred

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.

ROBOTIC PROCESS AUTOMATION LLC is an equal opportunity employer inclusive of female, minority, disability and veterans, (M/F/D/V). Hiring, promotion, transfer, compensation, benefits, discipline, termination and all other employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, citizenship/immigration status, veteran status or any other protected status. ROBOTIC PROCESS AUTOMATION LLC will not make any posting or employment decision that does not comply with applicable laws relating to labor and employment, equal opportunity, employment eligibility requirements or related matters. Nor will ROBOTIC PROCESS AUTOMATION LLC require in a posting or otherwise U.S. citizenship or lawful permanent residency in the U.S. as a condition of employment except as necessary to comply with law, regulation, executive order, or federal, state, or local government contract