Salesforce Data Cloud Lead & Marketing Architect

TechDigital Group; Alpharetta (GA); On-site; USD 140,000 - 170,000; Full time

Job summary

TechDigital Group is seeking a Salesforce Data Cloud Architect to design, implement, and maintain enterprise data models and customer 360 capabilities. You will build data ingestion pipelines from CRM, claims, enrollment, web, mobile, and third-party sources, and configure DMO/DLO, consent, and data governance.

You will also implement Marketing Cloud solutions (Journey Builder, Email Studio, Automation Studio) and ensure real-time activation, audience segmentation, and cross-system integrations

Qualifications

• Bachelor's degree in Computer Science or equivalent field, or equivalent work experience.
• Experience developing and deploying applications on Azure or other cloud platforms.

Responsibilities

• Design, implement, and maintain Salesforce Data Cloud architecture and customer data models.
• Build and manage data ingestion pipelines from multiple enterprise systems including CRM, claims, enrollment, web, mobile, and third-party data sources.
• Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.
• Implement unified customer profiles and customer 360 capabilities across enterprise systems.
• Develop audience segmentation strategies and activation frameworks for personalized customer experiences.
• Configure consent management and customer data governance solutions.
• Monitor and optimize Data Cloud performance, scalability, and data quality.
• Design and implement Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.
• Develop personalized customer engagement campaigns using Data Cloud audiences.
• Configure and maintain automated customer journeys and real-time activation use cases.
• Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.
• Support campaign analytics, customer engagement reporting, and attribution models.

Skills

Data modeling

Data governance

ETL/ELT

Customer 360

Real-time activation

Campaign analytics

Salesforce integration

Education

BS in Computer Science or equivalent

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Microsoft Azure

Job description

TechDigital Group is seeking a Salesforce Data Cloud Architect to design, implement, and maintain enterprise data models and customer 360 capabilities. You will build data ingestion pipelines from CRM, claims, enrollment, web, mobile, and third-party sources, and configure DMO/DLO, consent, and data governance.

You will also implement Marketing Cloud solutions (Journey Builder, Email Studio, Automation Studio) and ensure real-time activation, audience segmentation, and cross-system integrations