Data Cloud & Marketing Automation Engineer

Flexton Inc.; Oakland (CA); On-site; USD 130,000 - 170,000; Full time

Job summary

Flexton Inc. in Oakland, CA, seeks a Salesforce Data Cloud Architect to design and optimize data architectures for customer data platforms.

Responsibilities include building ingestion pipelines across CRM, claims, enrollment, web and mobile sources; configuring Data Streams, DMOs, DLOs, Identity Resolution; enabling 360-degree customer profiles and activation strategies; integrating Marketing Cloud with Data Cloud and other systems; monitoring data quality and performance.

Qualifications

• BS in computer science or equivalent technical field or equivalent work experience.
• Experience with developing, configuring and deploying applications on Microsoft Azure or any other cloud platform.

Responsibilities

• Design, implement, and maintain Salesforce Data Cloud architecture and customer data models.
• Build and manage data ingestion pipelines from multiple enterprise systems (CRM, claims, enrollment, web, mobile, third-party data sources).
• Configure Data Streams, DMOs, DLOs, Calculated Insights, and Identity Resolution rules.
• Implement unified customer profiles and customer 360 capabilities across enterprise systems.
• Develop audience segmentation strategies and activation frameworks for personalized experiences.
• Configure consent management and customer data governance solutions.
• Monitor and optimize Data Cloud performance, scalability, and data quality.
• Design and implement Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.
• Configure and maintain automated customer journeys and real-time activation use cases.
• Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.
• Support campaign analytics, customer engagement reporting, and attribution models.

Education

BS in computer science or equivalent

Tools

Microsoft Azure

Job description

Flexton Inc. in Oakland, CA, seeks a Salesforce Data Cloud Architect to design and optimize data architectures for customer data platforms.

Responsibilities include building ingestion pipelines across CRM, claims, enrollment, web and mobile sources; configuring Data Streams, DMOs, DLOs, Identity Resolution; enabling 360-degree customer profiles and activation strategies; integrating Marketing Cloud with Data Cloud and other systems; monitoring data quality and performance.