Salesforce Data Cloud Architect: Personalization Pipelines

Tata Consultancy Services Limited; Addison (TX); On-site; USD 100,000 - 120,000; Full time

Job summary

Tata Consultancy Services Limited in Addison, TX, seeks a Salesforce Data Cloud Architect to lead the Salesforce Data Cloud (CDP) implementation, data acquisition, integration, and segmentation initiatives for personalized marketing and analytics.

The role collaborates with Marketing, IT, and Data Analytics to design data models and pipelines, ensuring data quality, governance, and scalable data solutions. Strong Salesforce specialization required.

Qualifications

• Must have Salesforce Data Cloud expertise.
• Experience with data integration and API utilization.
• Strong data modeling and SQL skills.

Responsibilities

• Lead end-to-end implementation of Salesforce Data Cloud (CDP).
• Configure data-driven segmentation strategies for accurate audience targeting.
• Design data models, pipelines, and transformations to support data ingestion and enrichment.
• Stay current with Salesforce platform releases and capabilities.
• Collaborate with IT to ensure seamless data integration and performance.
• Ingest data from CRM, databases, and third-party platforms to support personalization.

Skills

Salesforce SFDC knowledge

Data integration

ETL processes

SQL

APIs

Tools

Salesforce Data Cloud

Salesforce CDP

Salesforce Marketing Cloud

Sales Cloud

Service Cloud

Job description

Tata Consultancy Services Limited in Addison, TX, seeks a Salesforce Data Cloud Architect to lead the Salesforce Data Cloud (CDP) implementation, data acquisition, integration, and segmentation initiatives for personalized marketing and analytics.

The role collaborates with Marketing, IT, and Data Analytics to design data models and pipelines, ensuring data quality, governance, and scalable data solutions. Strong Salesforce specialization required.