Salesforce Data 360 Architect

Merkle Italia; Chicago (IL); Hybrid; USD 113,000 - 175,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life Insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu in Chicago-based operations seeks a Salesforce Data Cloud expert to lead end-to-end implementation with offshore teams. You will design data models, pipelines, and transformations to support ingestion, integration, and enrichment while guiding junior staff and ensuring quality deliverables.

You will stay current with Salesforce releases and AI trends, enabling innovative, data-driven audiences and personalized customer journeys.

Qualifications

• 5+ years in a technical role with Salesforce Data Cloud and/or custom databases.
• Hands-on experience with Sales Cloud and Service Cloud.
• Experience with MCP/Evergage and Salesforce Personalization is highly desirable.
• Strong knowledge of data modeling, ETL, data integration, and SQL.

Responsibilities

• Lead full implementation lifecycle of Salesforce Data Cloud, from data acquisition to activation.
• Design scalable, robust solutions on-site with clients and guide offshore teams.
• Act as SME for Salesforce Data Cloud, MCP, and Einstein Personalization.
• Develop data models, pipelines, and transformations for ingestion, integration, and enrichment.

Skills

Salesforce Data Cloud

MCP/Evergage

SQL

ETL

Data modeling

Apex/LWC

MuleSoft

Snowflake

Cloud platforms

Education

Bachelor's degree in CS/IT/Marketing

Tools

MuleSoft

Informatica

Snowflake

AWS

Azure

GCP

Job description

Key Responsibilities:

You'll lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to quality assurance, activation, and ongoing use. You'll design and document scalable and robust solutions on-site with clients, translating business requirements into detailed technical tasks for offshore development teams. You'll serve as the primary technical expert for offshore resources, providing hands‑on support, troubleshooting complex issues, and ensuring high‑quality deliverables. You'll develop and execute sophisticated data‑driven segmentation strategies to enable precise audience targeting and personalized customer journeys. You'll design, document, and implement comprehensive data models, pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud. You will act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and the evolving Salesforce Personalization (Einstein Personalization) landscape. You'll integrate data from diverse sources, including Salesforce Sales and Service Clouds, various databases, and third‑party platforms, to create a unified customer profile and support advanced marketing and personalization efforts. You will actively participate in knowledge‑sharing sessions, contribute to practice development, and lead internal proof‑of‑concept (POC) projects and demo builds. You'll guide and support junior‑level resources within the offshore team, fostering their technical growth and ensuring adherence to best practices. Stay current with the Salesforce release cycles and emerging industry trends, particularly in AI and cloud technologies, to provide innovative solutions.

Qualifications:

A minimum of 5 years of overall experience in a technical role, with at least 2+ years of hands‑on experience focused on Salesforce Data Cloud and/or custom database solutions. Proven hands‑on experience with other Salesforce core products, particularly Sales Cloud and Service Cloud. Experience with Salesforce Marketing Cloud Personalization (MCP/Evergage) is highly desirable, along with a proven ability to transfer skills to the new Salesforce Personalization platform. A deep understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action strategies. Expertise in data modeling, ETL processes, data integration tools (e.g., MuleSoft, Informatica), and SQL proficiency. Strong working knowledge of core Salesforce platform concepts such as Lightning Web Components (LWC), Flows, and Apex. Experience with Data Actions and Flow integrations, along with API utilization for seamless data exchange. Familiarity with broader cloud technologies (e.g., AWS, Azure, GCP) and data warehousing platforms (e.g., Snowflake) is a significant advantage. Additional Salesforce certifications, particularly the Agentforce Specialist credential, would be a major advantage given the current AI boom. A bachelor's degree in Computer Science, Information Technology, Marketing, or comparable work experience.

This is a remote position with up to 25% travel. You will be reporting to the architect—decisioning director. You will not have managerial responsibilities.

Additional information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $113,000 - $175,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance


• Life insurance


• Short-term and long-term disability insurance


• 401k


• Flexible paid time off


• At least 15 paid holidays per year


• Paid sick and safe leave


• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Location

Chicago

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Equal Employment Opportunities

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Reasonable accommodation

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work