Sales Training Manager

Careline Health Group; Lansing (MI); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player in healthcare is seeking a Sales Training Manager to enhance the capabilities of its sales team. This role involves designing impactful training programs, coaching sales professionals, and ensuring adherence to best practices. The ideal candidate will have a strong background in sales training and a passion for fostering a collaborative learning environment. Join a supportive and innovative team that values your contributions and offers exceptional benefits, including employer-sponsored medical insurance and opportunities for professional growth. Make a meaningful impact in the healthcare sector while advancing your career.

Benefits

$0 Medical Insurance Option (100% Employer-sponsored)

Dental and Vision Insurance

Short-Term and Long-Term Disability Insurance

Paid Holidays and Paid Time Off (PTO)

401(k) Retirement Plan

Mileage Reimbursement

Company Vehicle Program

Company events

National and Local Employee discounts

Salary plus commission

Qualifications

• 5+ years in hospice/home health sales or training required.
• Strong presentation and coaching abilities are essential.

Responsibilities

• Develop and manage onboarding training for new sales professionals.
• Monitor performance and provide real-time coaching for underperformance.

Skills

Sales Training

Coaching

Communication

CRM Systems

EMR Systems

Facilitation

Education

Associate's Degree

Bachelor's Degree

Tools

Microsoft Office

Digital Training Tools

Job description

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We Value Your Career at Careline

Picture yourself happy at work, surrounded by teams and people who are like family. At Careline, purpose is at the heart of our employee experience, empowering you to make a meaningful impact on patients and families during their most intimate intervals of life. We live a simple Mission: serve together, provide value, and deliver exceptional care.

Careline is proudly nurse-led, bringing a deep understanding and appreciation of the caregiving profession. Our commitment to excellence has earned us the Great Place to Work Certification for the last four consecutive years. We offer professional development, a supportive culture, and unique benefits designed with your needs in mind. If you’re passionate about caring and aspire to grow both personally and professionally, you belong with us at Careline.

Exceptional Benefits:

• $0 Medical Insurance Option (100% Employer-sponsored)
• Dental and Vision Insurance
• Short-Term Disability, Long-Term Disability and Life Insurance
• Paid Holidays and Paid Time Off (PTO)
• 401(k) Retirement Plan
• Mileage Reimbursement
• Company Vehicle Program
• Company events
• National and Local Employee discounts
• Salary plus commission

Key Responsibilities

The Sales Training Manager is responsible for developing, implementing, and continuously improving the training programs that support onboarding, development, and performance improvement of the sales team. This includes creating sales education content, leading group training sessions, conducting individual coaching, and ensuring adherence to company best practices and sales productivity standards. The STM partners closely with sales leadership and talent management to ensure training drives both immediate and sustained sales success. Additionally, the STM plays an active role in recruiting top sales talent.

In this role, you will be responsible for:

• Training & Development
• Design, deliver, and manage onboarding training for new sales professionals
• Conduct live and virtual training sessions focused on sales skills, compliance, systems use (CRM, EMR), and company best practices.
• Facilitate 1:1 coaching, ridealongs, and call shadowing to support field-based learning.
• Develop continuing education content and career progression learning paths.
• Sales Performance Coaching
• Monitor new hire performance and conduct weekly productivity reviews.
• Provide real-time coaching and follow-up for underperformance or skill gaps.
• Lead remedial education efforts, including performance improvement plan (PIP) execution in partnership with sales leadership.
• Report outcomes of training and coaching to leadership with actionable insights.
• Content Creation & Program Management
• Build and maintain a robust content library of training materials, scripts, videos, tools, and job aids.
• Collaborate with marketing, compliance, and product teams to ensure content accuracy.
• Lead the rollout of new sales programs, initiatives, and product messaging.
• Evaluate training effectiveness and make recommendations for ongoing improvement
• Team & Culture Building
• Model and reinforce the company’s sales culture, values, and standards.
• Foster a positive learning environment that supports team collaboration and growth.
• Contribute to the creation of a career ladder for sales representatives.

Required Qualifications

• Minimum 5 years of experience in hospice/home health sales or training
• Associate's degree or equivalent experience
• Valid driver's license and reliable transportation
• Ability to travel as needed
• Strong facilitation, presentation, and coaching abilities
• Excellent written and verbal communication
• Knowledge of CRM and EMR systems
• Proficient in Microsoft Office, CRM, EMR, and digital training tools
• High emotional intelligence, adaptability, and professionalism

Desired Qualifications

• Experience designing and delivering adult education/training
• Bachelor's degree

Location

Home Office: Jackson, MI; Bingham Farms, MI; or Grand Rapids, MI

Being centrally located will be beneficial for this role, and you will not need to report into an office every day.

Hours

Office Hours: 8:00 am – 5:00 pm, Monday through Friday

Background Screening

Careline Health Group conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.

Reasonable Accommodations

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

Equal Opportunity Employer

Careline Health Group is an equal-opportunity employer.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Human Resources

Industries

• Medical Practices