Sales Specialist

Commonwealth Senior Living; Roanoke (VA); On-site; USD 80,000 - 90,000; Full time

Job summary

Commonwealth Senior Living is seeking a Sales Specialist to provide sales and marketing support for a community, reporting to the Vice President of Sales. You will help generate leads, close sales, and drive occupancy and revenue growth while upholding a positive image with residents, families, and referral sources.

Responsibilities include market assessment, quarterly revenue planning, community events, and timely lead follow-up.

Qualifications

• Bachelor degree or 1–2 years of experience.
• Solid sales track record in the long-term care industry.
• Excellent verbal and written communication; strong organizational skills and computer proficiency.
• Ability to travel up to 100% of the time.

Responsibilities

• Assess market position and develop a 30–60–90 growth plan.
• Mystery shop market, update Competitive Analysis and support talent acquisition.
• Deliver urgency and execution to improve sales performance, revenue and NOI.
• Represent CSL as Sales Director until replacement arrives.
• Schedule and conduct Community Experiences for prospective residents and families.
• Respond to inquiries promptly and manage lead follow-ups with urgency.
• Create and execute quarterly Revenue Plans with events to nurture referrals.
• Maintain relationships with residents, families and professional referral sources.
• Lead sales training with community leaders on standards and procedures.
• Assist with onboarding for new sales hires and maintain confidentiality.

Skills

Sales experience

Verbal communication

Written communication

Organizational skills

Computer proficiency

Travel up to 100%

Education

Bachelor degree or 1–2 years experience

Job description

Pay range: $80,000-$90,000 per year.

The Sales Specialist is responsible for providing sales and marketing support to a community based on need and at the direction of the Vice President of Sales. Accountable for assisting with lead generation and for closing sales and achieving/exceeding move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Immediate occupancy growth and revenue growth are the top two priorities and focus areas of this position.

Job Requirements

• Bachelor degree from a four‑year college or university or one to two years’ experience and or training, or equivalent of education and experience.
• A solid track record of sales experience and success in the long‑term care industry and ability to build professional relationships.
• Exceptional verbal, written and organizational skills and computer proficiency required.
• Ability to travel up to 100% of time required during the work week.

Areas of Primary Responsibility

• Quickly assesses market position, opportunities, threats, and overall sales positioning of community assignment and provides 30‑60‑90 action plan and projections for growth.
• Capable to mystery shop market, update Competitive Analysis and support sales talent acquisition and development.
• Demonstrates urgency and high level of analysis and execution that delivers rapid improvement to assigned community’s sales performance, revenue and NOI.
• Serves as and is responsible for all expectations of a Sales Director at communities until such time that a new associate is in place and/or provides additional sales coverage for new or challenged communities.
• Schedules, organizes and conducts Community Experiences with prospective residents and families of independent, assisted living, and memory care.
• Responds and follows‑up with all inquiries and existing lead timely and appropriately and treats each family with urgency and unique strategy to advance the relationship.
• Creates, plans and implements assigned community Quarterly Revenue Plan, to include collaboration with Sales and Marketing Team and Program Director on events to nurture prospective residents and referral partners such as but not limited to: seminars, speakers, themed events, and family nights.
• Develops and maintains a good working relationship with residents, families, professional providers of care and all professional referral sources.
• Capable of taking the lead with all sales that become uncertain and instructing the individual assisting with the lead on immediate next steps and strategies.
• Has the directive to challenge and question the Executive Director and other managers with regard to moving in and closing any sale effectively and timely. This also includes questioning any possible denials of admit or readmits.
• Responsible for completing, creating and maintaining all sales reports and standards as required by CSL.
• Executes team training at community assignments with department directors to include and not limited to: sales culture, back up team, first impressions, SWOT & competitive analysis, CSL Operating Standards, Admission Policy.
• Responsible to prepare for and support new sales hire transition at assigned community to ensure onboarding plan is followed as designed.
• Maintain confidentiality of all pertinent information.
• Complies with all Commonwealth Senior Living Policies.
• Possesses strong organizational skills and ability to multi‑task and meet deadlines.
• Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
• Performs other duties as assigned.

Culture Ambassador

• We Care About People
• We Do the Right Thing
• We are Passionate, Have Fun, and Celebrate Success
• We Speak Up! It’s Our Responsibility
• We Take Ownership and Add Value
• We are Respectful

• Ensures all personnel exemplify the core values of the company at all times.
• Create and drive the sales culture.